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Product Management Expert

2 months ago

Moorhead, Minnesota, United States Doosan Bobcat North America, Inc Full time

Join Our Team at Doosan Bobcat North America

At Doosan Bobcat, our achievements are driven by our dedicated workforce. Through a collaborative culture and a unified global team, we provide exceptional products and services to our clients, contributing to a better world. Become a part of our team and advance your career with a leading global entity.

Location: Buford

Position Overview

As a Product Development Specialist, you will play a pivotal role in supporting all product innovation and marketing initiatives related to Bobcat's Class V Bit Truck Products. This product line currently includes Internal Combustion Engine Forklifts, with plans to expand into Electronic Models in the future.

Key Responsibilities

Market & Competitor Analysis

  • Gather and assess market data segmented by industry, product, channel, and region.
  • Analyze and report on competitor product strategies, including new offerings and pricing, to identify opportunities for differentiation.
  • Collaborate with Marketing to initiate market and product research to gauge customer and dealer requirements through surveys, visits, and focus groups.
  • Evaluate market and product research findings to formulate a long-term product strategy that enhances customer and dealer experiences.
  • Review Engineering Change Notices for potential impacts and relay insights to marketing and channel managers.

Product Planning

  • Identify operational challenges and integrate them into the product planning process, focusing on quality and manufacturing capabilities.
  • Develop business cases for product initiatives, aligning with customer expectations and competitive analysis.

Product Management

  • Provide comprehensive marketing plans, product specifications, and features to support business objectives while collaborating with cross-functional teams.
  • Assist the Program Management Office in ensuring product development aligns with market demands and project goals.
  • Act as the Voice of the Customer, offering feedback to enhance product development.
  • Coordinate with the attachments team to guarantee compatibility of all products with approved attachments.
  • Create and maintain pricing and specification documentation.
  • Configure new product and option packages within production planning systems.
  • Work with Marketing to develop training resources for new product launches and participate in training events.
  • Conduct training sessions to empower dealer Sales Specialists and Bobcat Field Marketers.
  • Provide ongoing product support to enhance dealer performance.
  • Refine existing or create new product management processes to promote collaboration across regions and functions.

Qualifications

  • Education: Bachelor's degree in Business Administration or Engineering.
  • Experience: Familiarity with Internal Combustion Engine (ICE) and Class V Big Truck material handling.
  • Travel: 10-24% travel may be required.
  • Knowledge of construction product development and operational experience.
  • Experience in conducting customer research.
  • Strong verbal and written communication skills, with the ability to present to audiences of varying sizes.
  • Capability to address dealer staff objections and provide evidence-based support for changing perspectives.
  • Potential for international travel.

As part of the Doosan Group, which employs over 43,000 individuals across 38 countries, we offer our clients innovative products and solutions that empower businesses and communities. Headquartered in Seoul, South Korea, with a North American base in West Fargo, North Dakota, Doosan Bobcat is a prominent global manufacturer of construction, agriculture, landscaping, and grounds maintenance equipment, along with attachments and services. We are dedicated to enabling our workforce to achieve more.

Doosan Bobcat North America encompasses renowned brands, including Bobcat compact equipment, Doosan portable power products, Ryan and Steiner grounds maintenance equipment, and Geith attachments. We are committed to fostering an inclusive and diverse workforce and are an Equal Opportunity Employer. All qualified candidates will be considered for employment without regard to any protected status. If you require accommodations due to a disability or special need, please reach out to us. Doosan is a VEVRAA federal contractor and seeks priority referrals of protected veterans.