Strategic Marketing Director for Multifamily Real Estate Firm

3 weeks ago


Pittsburgh, Pennsylvania, United States Birgo Full time
About the Role

We are seeking a highly skilled Strategic Marketing Director to lead our marketing efforts and elevate Birgo's brand identity in the multifamily real estate market.

Job Summary

The ideal candidate will have 5+ years of experience in branding and content creation, with a proven track record of developing and executing strategies to boost audience engagement, elevate brand perception, and achieve measurable business outcomes.

Key Responsibilities
  • Owning the marketing strategy and execution for Birgo Capital, bringing subject matter expertise to elevate our reach and reputation in the industry.
  • Shaping and aligning Birgo's brand identity, voice, and content strategy to achieve capital-raising goals and drive business growth.
  • Managing the company's social media presence, website, and Real Returns podcast to build an engaged community around Birgo and foster brand loyalty.
  • Continually improving marketing strategies by interpreting performance data and team insights to optimize results and drive continuous improvement.
Requirements
  • 5+ years of experience in branding and content creation, ideally within financial products or services.
  • Demonstrated success in developing and executing strategies to boost audience engagement, elevate brand perception, and achieve measurable business outcomes.
  • Extensive graphic design experience or a proven ability to manage designers to deliver exceptional results.
  • Proficiency in creating or overseeing the production of high-quality video content.
  • Familiarity with Meta Ads, Google Ads, and managing effective ad campaigns to drive conversions and sales.
  • Bachelor's degree in Marketing or qualifying work experience.
What We Offer
  • A competitive salary of $120,000 - $150,000 per year, commensurate with experience.
  • A comprehensive benefits package, including medical, dental, and vision insurance, as well as a 401(k) retirement plan with employer match.
  • A professional development stipend to support ongoing education and training.
  • A flexible paid time off policy, allowing for work-life balance and relaxation.
About Birgo

Birgo invests in and manages underutilized multifamily workforce housing in the heartland of America. We offer an exciting start-up environment, characterized by fast growth and an entrepreneurial spirit. Our team is passionate about improving lives through real estate and is dedicated to making a positive impact in our communities.



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