E-commerce Optimization Specialist
2 weeks ago
We are seeking a highly skilled E-commerce Analyst to join our team at The Bernard Group Inc. As an E-commerce Analyst, you will play a critical role in optimizing our e-commerce operations by analyzing online traffic and digital marketing campaigns.
Key Responsibilities:- Analyze Google Ads campaigns, web traffic, and customer behavior data to identify trends and opportunities to optimize marketing and e-commerce strategies.
- Assist with cohort analysis to understand customer retention, lifetime value (CLV), and the impact of marketing initiatives on different customer segments.
- Collaborate with the UX and marketing teams to design and run A/B tests to test hypotheses and guide the allocation of development resources.
- Define and monitor key performance indicators (KPIs) such as conversion rates, customer acquisition costs (CAC), and return on investment (ROI) for various marketing campaigns and traffic channels.
- Design and maintain dashboards and reports that track the performance of marketing efforts across multiple channels, including SEO, PPC, email, and social media.
- Provide actionable insights and recommendations to optimize campaign strategies, enhance customer acquisition, and improve overall e-commerce performance.
- Stay up-to-date with the latest industry trends, tools, and best practices in digital marketing and e-commerce analytics.
- Bachelor's Degree in Statistics, Data Science, Marketing, Economics, or a related field, or equivalent experience.
- 2+ years of experience in data analysis, preferably in a digital marketing or e-commerce setting.
- Experience with statistical modeling and A/B testing.
- E-commerce or other online business experience.
- A 100% employee-owned company.
- A generous paid time off benefit that increases with tenure.
- A full-time position in Chanhassen, MN.
We are an equal opportunity employer who celebrates diversity and remains committed to providing a safe and inclusive environment for all employees.
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E-commerce Optimization Specialist
2 weeks ago
Chanhassen, Minnesota, United States The Bernard Group Full timeAbout the RoleWe are seeking a highly skilled E-commerce Analyst to join our team at The Bernard Group. As an E-commerce Analyst, you will play a critical role in optimizing our e-commerce operations by analyzing online traffic and digital marketing campaigns. Your findings will be used to inform internal stakeholders and drive data-driven decisions to...
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Ecommerce Optimization Specialist
1 month ago
Chanhassen, Minnesota, United States The Bernard Group Full time{"h1": "Ecommerce Analyst Job Description", "p": "At The Bernard Group, we're seeking an Ecommerce Analyst to join our team. As an Ecommerce Analyst, you will play a critical role in optimizing our e-commerce operations by analyzing online traffic and digital marketing campaigns. Your findings will inform internal stakeholders, driving data-driven decisions...
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