E-commerce Optimization Specialist

2 weeks ago


Chanhassen, Minnesota, United States The Bernard Group Inc Full time
Job Title: E-commerce Analyst

We are seeking a highly skilled E-commerce Analyst to join our team at The Bernard Group Inc. As an E-commerce Analyst, you will play a critical role in optimizing our e-commerce operations by analyzing online traffic and digital marketing campaigns.

Key Responsibilities:
  • Analyze Google Ads campaigns, web traffic, and customer behavior data to identify trends and opportunities to optimize marketing and e-commerce strategies.
  • Assist with cohort analysis to understand customer retention, lifetime value (CLV), and the impact of marketing initiatives on different customer segments.
  • Collaborate with the UX and marketing teams to design and run A/B tests to test hypotheses and guide the allocation of development resources.
  • Define and monitor key performance indicators (KPIs) such as conversion rates, customer acquisition costs (CAC), and return on investment (ROI) for various marketing campaigns and traffic channels.
  • Design and maintain dashboards and reports that track the performance of marketing efforts across multiple channels, including SEO, PPC, email, and social media.
  • Provide actionable insights and recommendations to optimize campaign strategies, enhance customer acquisition, and improve overall e-commerce performance.
  • Stay up-to-date with the latest industry trends, tools, and best practices in digital marketing and e-commerce analytics.
Requirements:
  • Bachelor's Degree in Statistics, Data Science, Marketing, Economics, or a related field, or equivalent experience.
  • 2+ years of experience in data analysis, preferably in a digital marketing or e-commerce setting.
  • Experience with statistical modeling and A/B testing.
  • E-commerce or other online business experience.
What We Offer:
  • A 100% employee-owned company.
  • A generous paid time off benefit that increases with tenure.
  • A full-time position in Chanhassen, MN.

We are an equal opportunity employer who celebrates diversity and remains committed to providing a safe and inclusive environment for all employees.



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