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Summer 2024 Product Marketing Trainee

2 months ago


Gainesville, Florida, United States Exactech Full time
Overview

The Exactech Product Marketing Team is dedicated to launching innovative products and equipping the sales force to meet organizational sales objectives. Our approach involves a deep understanding of customer requirements through direct engagement and market research, effectively translating these insights into product specifications and development in collaboration with Engineering & Development (E&D). We craft compelling product narratives for our clientele and deliver comprehensive training on our offerings.

Key Responsibilities
  • Competitive Analysis: Aid in the gathering and evaluation of competitor products.
  • Promotional Material Development: Collaborate with the Marketing Communications team to create promotional and procedural resources for product introductions.
  • Marketing Inventory Management: Help maintain the inventory of marketing samples, models, and collateral.
  • Training Presentation Preparation: Assist in the creation of product training presentations.
  • New Product Development Support: Collaborate with project teams to facilitate new product initiatives.
  • Marketing Strategy Implementation: Contribute to the formulation and execution of marketing plans.
  • Product Planning and Strategy: Support the planning and strategic development of new products.
  • Quality System Knowledge: Understand and apply the Quality System along with relevant Federal and International standards.
  • Team Support: Provide assistance to colleagues, teams, and sales personnel as required.