Integrated Marketing Project Manager

6 hours ago


Miami, Florida, United States Verizon Full time
About the Role

We are seeking an experienced Integrated Marketing Project Manager to join our team at Verizon. As a key member of our marketing organization, you will be responsible for developing and executing marketing campaigns that drive awareness, generate leads, and drive conversions across our value portfolio brands.

In this role, you will work closely with cross-functional teams to identify and design marketing strategies that meet business objectives. You will also be responsible for managing the day-to-day process of launching brand marketing campaigns, working with the Chief Revenue Organization to review intake briefs and ensure all necessary information/KPIs are captured.

You will develop marketing strategies and tactics that gain the interest of potential members, nurture high-fit prospects into members, and retain those members for the long-term. You will also discover and create data-centric opportunities that allow us to make more effective and efficient decisions for the ways in which we drive acquisitions through marketing channels.

Key Responsibilities:

  • Develop and execute marketing campaigns that drive awareness, generate leads, and drive conversions
  • Manage the day-to-day process of launching brand marketing campaigns
  • Work with cross-functional teams to identify and design marketing strategies that meet business objectives
  • Develop marketing strategies and tactics that gain the interest of potential members, nurture high-fit prospects into members, and retain those members for the long-term
  • Discover and create data-centric opportunities that allow us to make more effective and efficient decisions for the ways in which we drive acquisitions through marketing channels

Requirements:

  • Bachelor's degree or two more years of experience
  • Four or more years of relevant work experience
  • Willingness to travel up to 25% of the time

Preferred Qualifications:

  • Data-focused marketer with a keen eye for details
  • Ability to synthesize and leverage consumer, market, and performance data to develop remarkable marketing campaigns
  • Experience in Integrated Marketing Communications, Go To Market, or Project Management in a Marketing or Agency setting
  • Experience in the Telecommunications or Retail Industries
  • Understanding of campaign methodologies and a successful track record of measuring and delivering on performance targets

About Verizon:

We are a human network that reaches across the globe and works behind the scenes. We anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together lifting up our communities and striving to make an impact to move the world forward.

We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best.

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short-term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance, plus other incentives, we've got you covered with our award-winning total rewards package.



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