Data Insights Director

3 weeks ago


New York, New York, United States adMarketplace Full time
Unlock Data-Driven Growth
As a leading player in the digital advertising space, adMarketplace is seeking a seasoned professional to spearhead our measurement efforts. As the Director of Measurement, you will be responsible for solidifying and expanding our measurement capabilities to optimize client media performance. This high-profile role requires extensive experience in digital marketing measurement and a deep understanding of diverse methodologies, from Multi-Touch Attribution (MTA) to Incremental Lift Testing. With frequent interactions with C-suite executives, you will play a pivotal role in shaping our strategic measurement approach during a period of rapid company growth.

  • Develop creative solutions to help client advertisers address their measurement questions.
  • Guide AMP measurement and testing efforts in partnership with AMP and our publisher partnerships.
  • Enable AMP account teams to better understand measurement and analytics concepts.
Salary: $160,000 - $200,000

About You
We are looking for a digital media professional with 5+ years of experience and multiple measurement solutions under their belt. A bias-to-action attitude and willingness to proactively solve issues are essential. We value a growth-oriented individual who is curious, hungry to learn, can mentor and manage more junior team members, and is willing to get their own hands dirty. The ideal candidate should have a Bachelor's degree in a relevant field and experience with analytics platforms like Adobe or GA.

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