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Director of Data Insights

2 weeks ago


New York, New York, United States GroupM Choreograph Full time

**About Us:**

EssenceMediacom, a GroupM company, is an innovative media agency driven by data and technology. We empower clients to succeed in the modern marketing landscape through breakthrough creative and media solutions.

We're seeking a highly skilled Director of Data Insights to join our team As a key member of our organization, you will be responsible for advancing online and direct marketing dynamics by developing critical business insights across our clients.

The ideal candidate will have 5-8 years of experience in digital analytics or marketing science at a marketing consulting firm, advertising agency, consultancy, or publisher. A Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field is required.

**What You'll Do:

  • Develop business insights across clients using data analysis and measurement planning
  • Manage project timelines, deliverables, and facilitate cross-agency workstreams
  • Own post-campaign analyses, media and creative testing/analysis, and competitive research

**What We Offer:*

  • A competitive estimated salary range of $120,000 - $180,000 per year
  • Significant paid time off and preferential partner discounts
  • Employee mental health awareness days and access to employee resource groups
  • Cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions