Marketing Analytics Leader for a Major Airline
6 days ago
We Are Rosie, a leading provider of strategic consulting and talent solutions for the marketing industry, is seeking an experienced Marketing Analytics Leader to join our team. This highly visible role requires a seasoned professional with expertise in standing up and optimizing Marketing Mix Modeling (MMM) and GenAI predictive attribution tools.
The successful candidate will be responsible for overseeing the implementation and optimization of these measurement tools, holding partners accountable and ensuring they deliver actionable insights into marketing's impact on revenue and other key performance indicators.
This position requires strong stakeholder engagement and change management skills, with the ability to communicate the strategic value of new tools across levels. The ideal candidate will have extensive experience in marketing analytics, measurement strategy, or a related field, with a deep understanding of both brand and conversion-based KPIs.
We estimate the salary for this position to be around $120,000 - $150,000 per year, depending on experience. This will be a W2 engagement with benefits available.
Key responsibilities include:
- Overseeing the implementation and optimization of MMM and GenAI measurement tools
- Leading change management efforts to drive adoption of new measurement capabilities
- Collaborating with marketing, finance, and analytics teams to integrate MMM and predictive attribution into our broader marketing ecosystem
- Developing and refining a comprehensive measurement strategy that aligns with both brand and conversion-based objectives
Qualifications include:
- 7+ years of experience in marketing analytics, measurement strategy, or a related field
- Proven experience in managing large-scale analytics implementations
- Strong stakeholder engagement and change management skills
- Expertise in marketing metrics, with a deep understanding of both brand and conversion-based KPIs
We Are Rosie is an equal opportunity employer and welcomes applications from diverse candidates.
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