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Senior Digital Content Strategist

2 months ago

Melville, New York, United States Newsday Media Group Full time

Job Summary

The Senior Digital Content Strategist will play a key role in shaping the digital presentation of Newsday's features and news sections. This includes overseeing digital storytelling presentation and monitoring metrics strategy to drive engagement and grow conversions.

Key Responsibilities

  • Collaborate with editors to develop digital storytelling concepts and prioritize alternative approaches on ExploreLI/FeedMe/LI Life/Business stories.
  • Work with Web Development to expand new and existing web presentation platforms for annual projects.
  • Monitor metrics software programs to produce weekly and monthly reports, analyzing data to identify trends and share actionable insights with newsroom editors and reporters.
  • Use SEO tools to forecast trends and monitor real-time/long-range performance of Newsday content, maintaining familiarity with industry best practices.
  • Monitor XLI/LI Life/FeedMe pages to improve headlines for SEO and look for related media to attach and internal links to add to story text.
  • Check ledes, cutlines, and graphic elements to ensure Newsday digital style is followed.
  • Improve SEO headlines on weekend news posts and offer digital assist on stories outside of features team, as needed.

Additional Responsibilities

  • Write push and email newsletter alerts for features and LI Life stories, working with supervisors and desk editors to execute and track performance.
  • Coordinate with social media team to establish posting strategy for features stories and projects.
  • Work with homepage producers and editors to create promotion plans for various pieces of content.

Requirements

  • Understanding of journalism ethics/standards and AP style.
  • Expertise or familiarity with standard metrics and SEO programs such as Google Analytics and Adobe.
  • Demonstrated ability to shape journalistically sound insights from raw metrics data.
  • Collaborative mindset focused on building a rapport with others on a cross-functional team.
  • Ability to work a flexible and varied schedule to include weekends, holidays, and extended hours as needed.

Physical Requirements

  • Employees are generally required to work in the office and/or out in the field a minimum of three (3) days per week.

Compensation

  • The annual salary for this role is $87,720.20, commensurate with experience.
  • This position is represented by the Graphics Communication Conference, PPPWU.