Paid Search Campaign Manager

4 days ago


New York County New York, United States Situation Group Full time
About the Role

We are seeking a highly skilled Paid Search Manager to join our team at Situation Group, a digital-first collective of award-winning advertising agencies. As a Paid Search Manager, you will play a critical role in managing multi-million dollar search campaigns for higher education accounts.

Key Responsibilities
  • Collaborate with the Paid Search Supervisor, Media Planners, and Account Managers to ensure efficient and effective campaign results.
  • Develop and implement search strategies based on client goals and objectives.
  • Manage performance campaigns, including lead generation and Return on Ad Spend (ROAS) for Higher Ed & Non-Profit clients.
  • Create and optimize paid search media plans according to performance.
  • Develop search account structures, campaigns, keywords, ad copy, ad extensions, etc.
  • Perform in-depth campaign reporting and analysis based on KPIs and historical trends.
  • Extract data-driven, actionable insights to inform search strategy and planning.
  • Recommend testing strategies and optimizations to improve overall campaign performance.
  • Present strategies and recommendations to clients and internal teams in relatable terms.
  • Develop accurate projections for performance using data analysis.
  • Maintain knowledge of clients' business, competition, and latest industry news and trends.
Requirements
  • At least 2 years' experience managing paid search campaigns in Search Ads 360, Google Ads, Microsoft Ads, and other search platforms.
  • Demonstrated competency with data analysis in Google Analytics 4.
  • Proficiency in Google Sheets/Microsoft Excel, specifically for forecasting and trend analysis using pivot tables, vlookups, data visualizations, etc.
  • Experience presenting media strategies and reports to clients.
  • Extreme attention to detail.
  • Willingness to collaborate across departments and client teams.
What We Offer
  • Competitive base salary and a range of benefits and perks.
  • Salary range: $60,000 - $75,000, commensurate with experience.
  • Health care plan (medical, dental and vision).
  • Retirement plan with employer match.
  • Life and disability insurance.
  • Generous paid time off package that includes vacation, sick, 'life happens' days, birthdays, and public holidays.
  • Paid family leave.
  • Cold brew coffee, snacks and fresh fruit.
  • Wellness resources.
  • Special access to New York City's arts and entertainment scene.


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