Retail Brand Ambassador and Merchandising Specialist
4 days ago
AYR Wellness is a leading cannabis company committed to being a force for good in all we do. We strive to bring lasting positive change to our communities, industry, and world.
Job SummaryWe are seeking a Retail Brand Ambassador and Merchandising Specialist to promote our brands throughout the state of Ohio by hosting events for retail and business customers. This role requires a genuine passion for cannabis and inspiring wellness in our customers. The ideal candidate will be an energetic and creative spirit who enjoys connecting with others and sharing their knowledge.
Key Responsibilities:- Pop-up Events and Retail Activation: Lead and execute in-store pop-up events with retail partners to boost brand engagement, educate customers, and drive product sales. Ensure all activations align with overall marketing and sales goals. Collaborate with retail staff to enhance customer experience during pop-ups and events.
- Merchandising and Display Updates: Implement merchandising updates in collaboration with retail partners, ensuring products are prominently displayed and visually appealing. Regularly audit in-store displays to ensure they reflect the latest brand guidelines and seasonal campaigns. Optimize product placement for maximum visibility and sales potential.
- In-Store Digital Display Management: Oversee the installation and updates of in-store digital displays to ensure brand messaging is current, engaging, and visible to all customers. Work closely with retail partners to ensure digital content is refreshed in line with product launches, promotions, and marketing campaigns.
- Online Menu Management: Maintain accurate and updated product information on retail partner's online menus, ensuring consistency across all platforms. Coordinate with retailers to promptly update product availability, descriptions, and promotional offerings. Monitor the performance of online menus and provide recommendations for optimizing customer experience.
- Social Media Management: Oversee the creation, curation, and management of content on the brand's social media platforms. Develop and implement a content calendar that aligns with overall marketing strategy, including product launches, events, and promotions. Engage with followers and customers on social media, addressing questions, comments, and feedback to build a strong online community.
- Ability to work in a fast-paced environment and multi-task.
- Ability to work within a team and on an individual basis.
- Flexible availability to meet the needs of the business (including evenings and weekends).
- Commitment to arrive for scheduled shifts on time and maintain consistent attendance.
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