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Product Promotion Lead
2 months ago
Marketing Manager Role at Wi-Tronix
Job Overview:
We are seeking a skilled Marketing Manager to spearhead the outbound marketing initiatives for Wi-Tronix offerings. This position requires close collaboration with Product Management, Engineering, Sales, and Customer Success teams to develop engaging marketing programs that drive demand and position us as industry leaders.
Key Responsibilities:
- Formulate unique messaging and product positioning for Wi-Tronix offerings
- Create marketing materials including brochures, presentations, and articles to support strategic marketing efforts
- Work alongside Product, Sales, and Marketing teams to facilitate product launches and market entry strategies
- Perform market research and keep abreast of industry developments to guide product innovation
- Ensure that marketing team responsibilities are executed effectively
Required Qualifications:
- Bachelor's degree in marketing, business, or software engineering
- A minimum of 3 years' experience in B2B or SaaS product marketing
- Experience in the rail and transportation sector is advantageous
- In-depth knowledge of SaaS and Cloud business frameworks
- Ability to articulate product features and advantages clearly
- Excellent communication and presentation abilities
- Familiarity with SalesForce
- Experience in overseeing third-party agencies for marketing outputs