Digital Experience Strategy Lead

1 week ago


Pittsburgh, Pennsylvania, United States ABARTA Coca-Cola Beverages Full time
About Us
ABARTA Coca-Cola Beverages is a family-owned company committed to being a visible, engaged partner to the customers and communities we serve. We value diversity and individuality, striving to create an inclusive environment where our team members can grow professionally and maintain a healthy work-life balance.

As a forward-thinking organization, we encourage sharing ideas in a supportive environment and interacting with all levels of our organization to achieve our vision of Quenching the Thirst of Our Neighbors.

We are seeking an experienced Digital Experience Strategy Lead to join our team. This role is responsible for defining our digital strategy and aligning it with sales leadership and stakeholders to ensure a successful end-to-end customer experience. The ideal candidate will leverage analytics and insights to ensure our platform solutions meet the needs of our customers, while also identifying opportunities for continuous improvement.

The responsibilities of this position include:
  1. Developing the overarching strategy to identify and prioritize plans within the platform.
  2. Identifying and quantifying business growth opportunities at an enterprise level based on customer research and key performance indicators.
  3. Collaborating with cross-functional teams to enhance capabilities on our digital commerce platform and ensure it meets both customer and business needs.
  4. Partnering with internal Commercial, Sales, and IT teams to develop banners, marketing campaigns, customer segmentation, and promotional programs that guide our digital journey.
  5. Analyzing platform and campaign performance data to adjust strategies and tactics as necessary to achieve desired results.
  6. Reporting results, insights, and recommended actions to improve both customer and business experiences.
  7. Staying up-to-date on marketing trends and technologies and recommending innovative marketing strategies to reach our target audience.

Qualifications and Skills
We are looking for a candidate with 5+ years of experience in digital strategy who possesses strong understanding of digital marketing principles, relationship management skills, and ability to communicate effectively with various stakeholders. Proficiency in Microsoft Office suite of products is also required. A Bachelor's degree is preferred but not mandatory.

Compensation and Benefits
We offer a competitive salary range of $120,000 - $180,000 per annum, depending on experience. In addition to the base salary, you will be eligible for a comprehensive benefits package including health insurance, retirement plan, and paid time off. ABARTA Coca-Cola Beverages is an Equal Opportunity Employer.

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