Campaign Manager

2 weeks ago


Lee's Summit, Missouri, United States Government Employees Health Association Full time
Campaign Manager

GEHA is a nonprofit member association that provides medical and dental benefits to federal employees and retirees. We celebrate diversity and are committed to creating an inclusive environment for all employees. Our mission is to empower federal workers to be healthy and well.

  • Manage tactical go-to-market planning and execution for one or more of GEHA's medical and/or dental product lines.
  • Develop and execute multi-channel marketing and growth and engagement plans across direct mail, web, telephonic, digital/social, field-marketing, and other channels.
  • Collaborate closely with Planning, Performance Marketing, and Sales team to develop insight-driven input briefs.
  • Be the internal Subject Matter Expert on development, delivery, and deployment of all activations, initiatives, and programs supporting assigned product line(s).

Requirements:

  • Bachelor's degree in business, Marketing, or related field.
  • 4+ years of market planning, including marketing, growth, go-to-market, and/or sales experience for a Health Payor or similar from an agency side.
  • Health Payor experience required, in-depth and acute understanding of planning, go-to-market planning, and consumer behavior in Health Payor space.

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