Regional Marketing Strategist, Wealth Management

4 weeks ago

New York, New York, United States Northern Trust Full time

About Northern Trust:

Northern Trust is a leading financial institution with a rich history dating back to 1889. As a Fortune 500 company, we provide innovative financial services and guidance to the world's most successful individuals, families, and institutions.

We are proud to offer a comprehensive benefits package, including retirement and pension plan contributions, health and welfare benefits, paid time off, parental and caregiver leave, life insurance, and other wellbeing benefits.

Key Responsibilities:

  • Develop and implement marketing strategies to meet regional goals and align with overall Wealth Management and Corporation's strategic plan.
  • Manage and implement marketing programs, monitor and track budget and performance management, and work with regional leadership, marketing team, sales, and relationship managers to promote marketing campaigns.
  • Operate independently with in-depth knowledge of financial services and the wealth management business unit, interact with various stakeholders to gather data for creation of marketing strategies and content.
  • Establish and implement marketing strategy for dedicated markets, including oversight of budget, implement strategic philanthropy programs, manage sponsorships and events, and coordinate digital marketing activities.
  • Manage local marketing communications, including marketing updates, public relations efforts, and supporting leadership as needed.
  • Review and analyze trends in the wealth management industry and HNW marketplace, as well as performance metrics, to determine appropriate marketing tactics.

Requirements:

  • Knowledge of financial industry consumer products and services, marketing concepts, acquired through related work experience and formal education.
  • Analytical skills to oversee performance measurement, tracking, and reporting, and budget management.
  • Negotiation skills to facilitate strategic benefits with external partners/vendors when planning events and sponsorships.
  • Proficiency with digital tools to support events and lead generation, experience with Marketo and/or Salesforce a plus.
  • Solid project management and event planning expertise, writing and editing skills, and strong interpersonal skills.
  • 5 years of marketing or sales experience, including financial services experience, a College or University degree and/or relevant proven work experience preferred.

Work Environment:

This is a hybrid position, and for the effective performance of this role, the duties and responsibilities must be carried out onsite 3 days a week and 2 days work from home. Some occasional travel to local events.

Salary Range:

$75,000 to $110,000 USD. Salary range is an estimate of base pay.

Working with Us:

As a Northern Trust partner, greater achievements await. You will be part of a flexible and collaborative work culture in an organization where financial strength and stability is an asset that emboldens us to explore new ideas.

Movement within the organization is encouraged, senior leaders are accessible, and you can take pride in working for a company committed to assisting the communities we serve.

We'd love to learn more about how your interests and experience could be a fit with one of the world's most admired and sustainable companies. Build your career with us and apply today.

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