Search Engine Marketing Expert
3 weeks ago
About the Role
We're looking for a highly skilled Digital Advertising Specialist to join our team at Flow. As a key member of our marketing department, you will be responsible for developing and executing effective paid advertising strategies to reach and engage our target audience.
Key Responsibilities:
- Develop and implement paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, Instagram, YouTube, and other relevant channels
- Set up, monitor, and optimize paid ad campaigns to ensure KPIs and business goals are met
- Identify and create detailed audience segments for precise targeting through various channels
- Perform ongoing campaign optimizations, including A/B testing of ad copy, creatives, landing pages, and targeting
- Manage and allocate campaign budgets effectively, ensuring maximum ROI while maintaining efficiency within the allocated spend
- Track, measure, and analyze campaign performance metrics, providing detailed reports and actionable insights to stakeholders
Requirements:
- Bachelor's degree in Marketing, Business, or related field
- 4+ years of hands-on experience managing and optimizing digital advertising campaigns on platforms like Google Ads, Facebook Ads, LinkedIn, Instagram, and YouTube
- Strong knowledge of PPC (Pay-Per-Click), Display Advertising, Programmatic Advertising, and other digital ad formats
- Experience with Google Analytics, Google Tag Manager, Google Ads, Facebook Ads Manager, and other ad management and tracking tools
Salary: $80,000 - $110,000 per year
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