Senior Content Strategist, Commercial Content

4 weeks ago

New York, New York, United States Noom US Full time
Role Overview

Noom US is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. As a mission-driven, high-growth organization, we're powered by science, technology, and world-class talent.

We're seeking a highly skilled Associate Director, Commercial Content Strategy to play a pivotal role in shaping our B2B content ecosystem. This individual will leverage expertise in nutrition, well-being, and psychology, coupled with knowledge of payer buyer types, to help shape our commercial story for Employers, Health Plans, PBMs, Channel Partners, Providers, and Government.

The successful candidate will collaborate closely with our internal Behavioral Science, Clinical, and Product teams to integrate their insights into our content. This role requires a deep understanding of commercial buyer types, their content consumption habits, buying cycles, and moments of truth in the decision-making journey.

Key Responsibilities
  • Develop and execute a comprehensive content strategy that aligns with our mission, brand voice, buyer types, and business objectives.
  • Build and manage the B2B 'Content Factory,' including publishing schedules, analytics, and always-on content that supports and engages B2B payer types.
  • Partner closely with paid/owned channel partners to inform distribution/channel strategy and improve content discoverability and user engagement.
  • Research, write, and curate comprehensive content that educates/inspires decision makers and influencers on health benefits to weight loss, stress management, GLP-1 medications, and impact on chronic conditions, and overall health cost savings.
  • Draft creative briefs and work closely with our internal creative team on the development and execution of content strategy.
  • Collaborate with cross-functional teams, including legal, marketing, clinical, and product, to ensure content quality and effectiveness.
  • Monitor content performance metrics and user feedback to continuously improve content quality and relevance.
Requirements
  • Exceptional written and verbal communication skills, with the ability to translate complex information into user-friendly content.
  • Proven experience (5-7+ years) in data-driven content creation and management in the health and wellness industry.
  • Thought leadership and direction for marketing solutions.
  • Passionate interest in weight loss, psychology-based solutions using CBT, the chronic conditions associated with stress/weight, and the current landscape of programs/solutions to manage obesity and stress.
  • Experience in leading and collaborating with cross-functional teams (product, analytics, clinical) and Creative to achieve content goals.
  • Experience with content creation designed to drive SEO and digital engagement.
  • Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
About Noom US

Noom US is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law.

We're committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email accommodations-help@noom.com.

  • Senior Content Strategist

    4 weeks ago

    New York, New York, United States Vimeo Full time

    Senior Content StrategistVimeo is seeking a Senior Content Strategist to lead content design for our product teams. As a key member of our content design team, you will drive the vision for content and partner with product teams to conceive, design, and build better experiences.Key Responsibilities:Lead content design for product teams, becoming an expert in...

  • Senior Content Strategist

    4 weeks ago

    New York, New York, United States Innova Solutions Full time

    Job Title: Senior Content StrategistAbout the Role:Innova Solutions is seeking a Senior Content Strategist to join our team. As a Senior Content Strategist, you will be responsible for creating UX content design solutions that result in successful, engaging, accessible products, voice, and digital experiences.Key Responsibilities:- Create UX content design...

  • Lead Content Strategist

    1 month ago

    New York, New York, United States HexaQuEST Global, Inc. Full time

    Lead Content StrategistHexaQuEST Global, Inc. is seeking a highly skilled Lead Content Strategist to join our Digital Customer Experience (DCE) Design organization. As a key member of our team, you will be responsible for creating content, journeys, and delivering experiences for our customers that are simple and secure.Key Responsibilities:Collaborate with...

  • Digital Content Strategist

    4 weeks ago

    New York, New York, United States Betterment Full time

    About the RoleBetterment is seeking a highly skilled Digital Content Strategist to spearhead our social media strategy and expand our organic reach through innovative content and social campaigns.This is a unique opportunity to join a leading financial services company and make a significant impact on our brand's online presence.The ideal candidate will have...

  • Content Strategist, Community Development

    4 weeks ago

    New York, New York, United States Tik Tok Full time

    Job Title: Content Strategist, Community DevelopmentAbout the Role:We are seeking a highly skilled Content Strategist to join our team at TikTok. As a Content Strategist, you will be responsible for developing and executing content strategies that showcase the opportunity of connecting with our biggest and most relevant communities on TikTok.Key...

  • Content Strategist

    4 weeks ago

    New York, New York, United States Disqo Full time

    Content StrategistDISQO is the brand experience (BX) platform for understanding every customer experience. Businesses trust DISQO to power better decisions for every customer, touchpoint, and outcome. DISQO's insights, agile testing and advertising measurement products are powered by millions of consumers on the industry's largest opt-in consumer data...

  • Multimedia Content Strategist

    4 weeks ago

    New York, New York, United States Stone Alliance Group Full time

    Job Title: Multimedia Content StrategistOur client is an independent, national nonprofit dedicated to transforming the lives of children and families struggling with mental health and learning disorders. Their teams work every day to deliver the highest standards of care, advance the science of the developing brain, and empower parents, professionals, and...

  • Blockchain Content Strategist

    1 month ago

    New York, New York, United States IBC Ventures LTD Full time

    Job Title: Newsletter Writer and StrategistIBC Ventures LTD is seeking a talented Newsletter Writer and Strategist to join our team. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive newsletter strategy aligned with our company goals.Key Responsibilities:Develop and execute a strategic plan for our...

  • Digital Content Strategist

    4 weeks ago

    New York, New York, United States AEG Full time

    At AEG, we're looking for a talented Digital Content Strategist to join our team. As a key member of our marketing department, you'll be responsible for developing and implementing our content communication plans, creating engaging content, and analyzing campaigns to identify areas for improvement.Key responsibilities include:Managing our existing...

  • Digital Content Strategist

    4 weeks ago

    New York, New York, United States Teal Media Full time

    Job DescriptionWe are seeking a highly skilled Website Content Strategist to join our team at Teal Media. As a key member of our Strategy & Data team, you will be responsible for developing and implementing content strategies for mid-to-large complex website projects.Key Responsibilities:Drive the content strategy for website projects, including discovery...

  • Content Strategist

    4 weeks ago

    New York, New York, United States Tik Tok Full time

    Job DescriptionJob Title: Content Strategist - TikTok Communities and MomentsJob Summary: We are seeking a highly skilled Content Strategist to join our Global Business Marketing team. As a Content Strategist, you will be responsible for developing and executing content strategies that showcase the opportunity of connecting with our biggest and most relevant...

  • Content Creator

    4 weeks ago

    New York, New York, United States 1000heads Full time

    Job Title: Content Creator & Community StrategistAbout the Role:We are seeking a highly skilled Content Creator & Community Strategist to join our team at 1000heads. As a key member of our Content & Community team, you will be responsible for creating engaging short-form video, photo, and text content to charge our organic social-first strategies across...

  • Senior Content Strategist

    1 month ago

    New York, New York, United States StubHub Full time

    About the OpportunityAt StubHub, we're on a mission to redefine the live event experience on a global scale. Our Consumer Experience (CX) organization is responsible for the end-to-end product experience for fans looking to discover, buy, and sell tickets to their favorite live events through our web and mobile platforms.Job SummaryWe're seeking a Senior...

  • Senior Commerce Content Strategist

    3 weeks ago

    New York, New York, United States Maven Full time

    About the Role:The Maven is seeking a skilled Senior Commerce Content Strategist to play a key role in executing a centralized commerce team's content strategy across its portfolio of brands, with a focus on women's lifestyle. This position will be responsible for assigning, writing, and editing commerce content that delivers trust-worthy recommendations for...

  • Senior Content Strategist

    1 month ago

    New York, New York, United States Vimeo Full time

    About the RoleVimeo is seeking a highly skilled Senior Content Designer to lead content design for our product teams. As a key member of our content design team, you will be responsible for creating high-quality video experiences that connect and inspire our community of users.Key ResponsibilitiesLead content design for product teams, becoming an expert in...

  • Brand Content Strategist

    4 weeks ago

    New York, New York, United States RAFFLES Full time

    Job OverviewRaffles Hotels & Resorts is seeking a highly skilled Brand Content Strategist to develop and execute a comprehensive social media strategy that showcases the brand's enchanted glamour and legendary service.The ideal candidate will have a deep understanding of luxury social media and hospitality, with a proven track record of creating engaging...

  • Blockchain Strategist and Content Creator

    4 weeks ago

    New York, New York, United States IBC Ventures LTD Full time

    Job OverviewIBC Ventures LTD is seeking a talented Blockchain Strategist and Content Creator to join our team. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive newsletter strategy aligned with our company goals.The ideal candidate will have a strong background in politics and cryptocurrency,...

  • Digital Marketing and Content Strategist

    4 weeks ago

    New York, New York, United States Sensor Tower Full time

    Job DescriptionWe are seeking a highly skilled Digital Marketing and Content Strategist to join our team at Sensor Tower. As a key member of our marketing team, you will be responsible for developing and executing comprehensive digital marketing campaigns, creating compelling content, and analyzing performance metrics to drive engagement and conversion.Key...

  • Marketing Content Strategist

    4 weeks ago

    New York, New York, United States Winston Retail Full time

    Company OverviewWinston Retail is a leading agency in the retail industry, providing a full suite of services including creative design and marketing, client account training, project management, tailored technical resources, and top-notch client service. Our passionate, talented, and hard-working team is responsible for retail presentations for top fashion,...

  • Digital Content Strategist for Social Media Innovation

    3 weeks ago

    New York, New York, United States MIRA- Search Full time

    We are MIRA- Search, a forward-thinking HR agency partnering with innovative startups to shape the future of social media. Our mission is to empower content creators and engage consumers through a user-friendly interface that fosters meaningful connections and interactions.Job Summary: As a Digital Content Strategist for Social Media Innovation, you will be...