E-Commerce Business Analyst

4 days ago


Beloit, Wisconsin, United States ABC Supply Co. Full time
Job Summary:

We are seeking a detail-oriented E-commerce Analyst to join our dynamic team at ABC Supply. The ideal candidate has a background working across B2B responsive web and mobile app experiences and will help the Digital team measure business impact and prioritize initiatives through analysis, reporting, dash-boarding, experimentation, and tagging. The eCommerce Analyst will be the subject matter expert on the various tools and data sources utilized to manage the business and will leverage that knowledge to drive improvement in key performance indicators like traffic, conversion rates, and customer experience.

Key Responsibilities:

• Regularly analyze performance metrics of our e-commerce platform, generating and maintaining reports detailing sales trends, customer behavior, inventory levels, and market conditions.
• Collaborate with the IT and Marketing departments to optimize website functionality and user experience, identifying and implementing strategies to improve search engine rankings and onsite conversions.
• Conduct deep-dive analysis into customer data to understand buying patterns and preferences, using insights to recommend targeted marketing and sales strategies.
• Lead and participate in projects aimed at launching new digital tools and platforms, ensuring timely completion of projects within budget.
• Monitor competitors' e-commerce activities, providing benchmarking in product offerings, promotion, and distribution.

Requirements:

• Bachelor's degree in Business, Economics, Statistics, or a related field.
• At least 2 years of experience in an analytical role, preferably in an e-commerce environment.
• Proficiency in analytics tools such as Google Analytics, SQL, and Excel.
• Experience with e-commerce platforms like Magento, Shopify, or BigCommerce is a plus.
• Strong understanding of SEO, PPC, and web marketing strategies.
• Excellent problem-solving skills and the ability to think critically.
• Strong communication and presentation skills.
• Experience using A/B and multi-variate testing solutions.
• Experience defining and leveraging customer personas and journey maps.
• Process analysis and improvement in a B2B omnichannel environment a plus.
• Strong organizational, analytical, and communication skills.

What We Offer:

• Health, dental, and vision coverage - eligible after 60 days, low out of pocket
• 401(k) with generous company match - eligible after 60 days, immediately vested
• Employer paid employee assistance program
• Employer paid short term and long term disability
• Employer paid life insurance
• Flex spending
• Paid vacation
• Paid sick days
• Paid holidays

ABC Supply values diversity and we actively encourage women, minorities, and veterans to apply.

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