Senior Paid Search Marketing Specialist
6 days ago
We are seeking a highly skilled and experienced Senior Paid Search Marketing Specialist to join our team at Capital City Press.
About the RoleThe successful candidate will play a key role in driving traffic, conversions, and ROI for our clients through executing, monitoring, and optimizing paid search campaigns on Google Ads, Bing, and other platforms. This is an exciting opportunity to leverage your expertise in SEM to make a real impact on our business.
Key Responsibilities:- Develop, implement, and monitor SEM campaigns to drive traffic, conversions, and ROI.
- Conduct keyword research and audience analysis to identify optimization opportunities and align with client goals.
- Create compelling ad copy and recommend optimized landing pages to improve campaign effectiveness.
- Track and analyze campaign performance metrics, providing recommendations for improvement to meet or exceed KPIs.
- Collaborate closely with the SEM Product Manager to align campaign strategies with broader client objectives.
- Regularly adjust bid strategies, ad placements, and budgets to maximize ROAS and other performance metrics.
- Prepare and deliver detailed campaign performance reports, translating complex data into clear insights for clients and internal stakeholders.
- Stay up-to-date with SEM trends, new tools, and industry best practices, applying relevant strategies to client campaigns.
- Conduct A/B testing and experimentation to continually enhance campaign performance.
- Support the SEM Product Manager in implementing SEM best practices and new initiatives across the team.
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience.
- 1-3 years of hands-on experience in SEM, with a track record of successful campaign management.
- Proficiency in Google Ads, Bing Ads, and Google Analytics; familiarity with SEM bid management tools a plus.
- Strong analytical skills with the ability to interpret data and make informed optimization recommendations.
- Excellent organizational skills and attention to detail, with the ability to manage multiple campaigns and deadlines.
- Effective communicator who can work cross-functionally with team members and present insights to stakeholders.
- Google Ads and Google Analytics certifications are preferred but not required.
- A proactive approach to learning, with a desire to stay current on industry trends and SEM advancements.
- Ability to work in a fast-paced environment and adapt to changing campaign priorities.
We value teamwork, innovation, and professional growth at Capital City Press. As a Senior Paid Search Marketing Specialist, you'll have the opportunity to work in a dynamic agency environment with a diverse portfolio of clients. We offer competitive benefits, ongoing training, and a collaborative team culture.
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