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Marketing Coordinator

2 months ago

Myrtle Beach, South Carolina, United States Lenox Roofing Solutions Full time
Job Description

Lenox Roofing Solutions is seeking a highly skilled and experienced Marketing Coordinator to join our team. As a Marketing Coordinator, you will play a critical role in developing and executing marketing strategies to drive business growth and increase brand awareness.

Key Responsibilities:
  • Develop and Execute Marketing Strategies:
    • Collaborate with the management team to define marketing goals and objectives
    • Conduct market research to identify target demographics, industry trends, and competitors' activities
    • Develop comprehensive marketing plans, including digital and traditional advertising, promotional campaigns, events, networking, and prospecting
  • Brand Management:
    • Maintain a strong brand presence in the roofing industry, focusing on multi-family projects
    • Ensure brand consistency across all marketing collateral, including website content, social media platforms, brochures, and presentations
    • Monitor and manage online reputation and customer reviews, responding promptly to feedback or inquiries
  • Digital Marketing:
    • Manage the company's digital marketing efforts, including website content updates, SEO optimization, email marketing campaigns, and social media channels
    • Develop engaging and relevant content for blog posts, articles, newsletters, and social media platforms
    • Curate and create content including short/long-form posts, images and videos (creative captions, editing, storytelling, etc.)
    • Monitor key performance indicators (KPIs) and analytics to measure the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement
  • Collateral Development:
    • Create and maintain marketing materials, such as brochures, presentations, case studies, and proposal templates
    • Collaborate with designers and content creators to ensure high-quality visuals and compelling messaging for use at trade shows/networking events
  • Lead Generation and Conversion:
    • Implement lead generation strategies to identify and cultivate potential clients for multi-family roofing projects
    • Develop and execute targeted email marketing campaigns and lead nurturing workflows
    • Assist the sales team in tracking leads, analyzing conversion rates, and optimizing the sales funnel
  • Event Coordination:
    • Plan and coordinate industry events, trade shows, and community outreach programs to enhance brand visibility and generate leads
    • Manage logistics, including booth setup, promotional materials, and post-event follow-up
  • Relationship Building:
    • Cultivate relationships with property managers, contractors, and industry professionals to generate referrals and build strategic partnerships
    • Attend networking events and industry conferences to stay updated on market trends and forge connections
    • Manage website content, mailing lists, SEO development, and tracking analytics to ensure all content is up to date and relevant
    • Report out monthly statistics for website and social media traffic, engagement, and lead generation and suggest ideas for optimization
    • Support our marketing department in executing campaign plans through communication, digital, and advertising strategies
    • Create marketing materials including website content, advertisements, social media posts, and other collateral that is polished and on-brand
    Requirements:
    • Bachelor's degree in Marketing, Business Administration, or a related field
    • Proven experience in marketing coordination or a similar role, preferably in the construction or roofing industry
    • Strong understanding of digital marketing platforms, including SEO, social media, email marketing, and analytics
    • Proficiency in graphic design software and content management systems is a plus
    • Excellent written and verbal communication skills
    • Ability to multitask, prioritize work, and meet deadlines in a fast-paced environment
    • Attention to detail and commitment to producing high-quality work
    • Strong analytical and problem-solving skills
    • Ability to work collaboratively as part of a team and independently when required
    • 2 or more years of experience in an ad agency environment or related environment
    • Should be an experienced communicator with solid project management skills
    • Candidate should have their finger on the pulse of the current marketing landscape
    • 4-year degree in Marketing, Journalism, Business, or related field required
    • Strong understanding of web and email systems, public relations, brand messaging, and social platforms