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Trade Marketing Manager

2 months ago

Miami, Florida, United States DOLCE&GABBANA Full time
Job Title: Trade Marketing Manager - Makeup & Skincare (US)

At Dolce & Gabbana Beauty, we are seeking a highly skilled Trade Marketing Manager to join our team in the United States. This role will play a pivotal part in growing our brand within the competitive beauty landscape.

Key Responsibilities:
  • Trade Marketing Strategy: Develop and implement trade marketing strategies for the makeup and skincare categories to expand brand visibility and accelerate growth across all retailer points of distribution.
  • In-Store & Online Presence: Create and execute marketing campaigns that maximize visibility and fuel sales growth for Dolce & Gabbana makeup and skincare products, both in-store and online.
  • Brand Events and Consumer Engagement: Plan and execute high-impact in-store events and external activations focused on makeup and skincare to engage new customers, generate brand excitement, and drive growth.
  • Retailer Collaboration: Build and maintain strong relationships with key retail partners, developing and executing joint marketing initiatives, retailer-specific promotions, and cross-channel activations.
  • Market & Consumer Analysis: Monitor in-store and online trends, as well as the current retail environment in the US market, identifying trends, competitor activities, and growth opportunities within the beauty and fragrance sectors.
  • Budget Tracking and Tool Forecasting: Track and manage budgets for trade marketing initiatives and tool purchases for makeup and skincare categories, ensuring efficient allocation of resources to optimize ROI.
  • Brand Advocacy: Act as a brand ambassador, ensuring brand consistency and alignment with Dolce & Gabbana's image, overseeing the deployment of tools and brand guidelines for activations to field teams.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 3-5 years of experience in trade marketing or a related role, preferably within the beauty industry, with a strong focus on makeup and skincare.
  • Strong understanding of the makeup and skincare retail landscape, including department stores, specialty beauty retailers, and e-commerce platforms.
  • Excellent communication, organizational, and presentation skills.
  • Proven ability to collaborate effectively with internal teams and external retail partners.
  • Creative mindset with the ability to propose and implement innovative marketing and event ideas.
  • Strong project management skills.
  • Proficiency in Microsoft Excel and PowerPoint.
  • Experience in budgeting and financial analysis.