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Cybersecurity Analyst Relations Manager

2 months ago


Tampa, Florida, United States ReliaQuest Full time
About the Role

We are seeking a highly skilled and experienced Analyst Relations professional to join our team at ReliaQuest. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive Analyst Relations strategy that drives business growth and revenue.

Key Responsibilities
  • Develop and Execute AR Strategy: Own and build the analyst relations strategy to positively influence analysts, maximize engagements, deliver positive outcomes, inform the business of market trends, and educate sales on how to derive value from the AR program.
  • Drive Program Execution: Drive the day-to-day program execution, including regular analyst engagements via ongoing inquiries, briefings, advisory sessions, and relationship building with a set of target analysts.
  • Message Creation and Positioning: Own message creation and positioning for all analyst-related presentations and deliverables, including briefings and advisory sessions, and competitive analyst evaluations, collaborating with the AR team.
  • AR Program Operations: Manage AR program operations, including working with campaigns teams to get analyst reports in all the right channels for promotions, and follow it through the lifecycle of the analyst asset from activation to retirement.
  • Event Management: Drive project management and logistics around producing virtual and in-person events.
  • Market Research and Analysis: Maintain and distribute data on relevant market sizing information as it becomes available from analyst firms.
  • User Reviews and Research: Assist with user reviews programs integrated with analyst research, such as Gartner Peer Insights.
  • Program Coordination and Process: Own program coordination and process, maintain a database of analyst interactions, logistic support for analyst interactions, and capture detailed notes during analyst interactions and surface analyst feedback to help guide the company's strategy and direction.
  • Communications and Content Creation: Lead communications around key events, such as reports and analyst updates, and develop and publish regular newsletters for both internal and external audiences.
Requirements
  • Strong Writing and Communications Skills: Strong writing and communications skills.
  • Solid Organizational Skills: Solid organizational skills and capacity to work on multiple projects and competing deadlines in a highly dynamic work environment.
  • Excellent Interpersonal and Relationship Building Skills: Excellent interpersonal and relationship building skills with internal and external stakeholders and colleagues across the company.
  • Experience in Analyst Relations: 3-10 years of analyst relationship experience, or a mix of enterprise software experience in analyst relations, corporate communications, product marketing, and other marketing functions with a recent focus on analyst relations.
  • Experience in Cybersecurity: Experience working in cybersecurity.
  • Existing Relationships with Cybersecurity Analysts: Existing relationships with cybersecurity analysts.