Data Insights Lead

1 week ago


New York, New York, United States GroupM Full time

Join GroupM's Mission to Shape the Future of Media

About GroupM

As WPP's media investment group, GroupM is committed to shaping the next era of media where advertising works better for people. With over $60 billion in annual media investment, we have the scale, expertise, and innovation to deliver sustained value for clients worldwide.

Job Summary

We are seeking an experienced Associate Director, Analytics to join our team. As a key member of our analytics department, you will be responsible for advancing our understanding of online and direct marketing dynamics through critical business insights.

Key Responsibilities:
  • Developing measurement plans, reporting on campaigns, and creating campaign dashboards
  • Conducting post-campaign analyses, media and creative testing, and competitive research
  • Owning projects, managing timelines, deliverables, and cross-agency workstreams
Requirements
  • Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
  • 5 -8 years relevant work experience in digital analytics or marketing science
  • Comprehensive understanding of metrics: Media, Measurement analytics, Quantitative business measures, and Statistics
Compensation and Benefits

We offer a competitive salary range of $75,000 to $180,000, depending on your qualifications and experience. Our benefits package includes medical, vision, and dental insurance, paid time off, partner discounts, and employee mental health awareness days.



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