Marketing Director

5 days ago

Austin, Texas, United States Nokrecommerce Full time
About Nok Recommerce

Nok Recommerce is a pioneering company in the circular economy space, offering a comprehensive platform for end-to-end reverse logistics and multi-channel resale. Our mission is to revolutionize the way companies manage returned products, converting them into new revenue streams while maintaining supply chain integrity.

The Role

We are seeking a highly skilled Marketing Lead to join our team and drive the successful development and execution of comprehensive marketing strategies and plans. As a key member of our team, you will work closely with our VP, Revenue and CEO to amplify the company's capabilities and communicate effectively with target audiences.

Key Responsibilities
  • Collaborate with the sales and leadership team to understand the reverse logistics and recommerce landscape, Nok's unique selling points, and applications/use cases across target audiences.
  • Create and disseminate ABM campaigns and targeted initiatives with the sales team.
  • Craft compelling positioning, messaging, content, and collateral articulating complex niche concepts in an accessible and engaging manner.
  • Plan and execute multi-channel marketing campaigns across digital, social, events, PR, partnerships, and other channels to drive awareness, thought leadership, and demand generation.
  • Work closely with our VP, Revenue and media team to manage and execute PR efforts, including media relations, briefings, press releases, and promotional activities to generate positive coverage and visibility.
  • Coordinate with product and partnerships teams on go-to-market strategies, campaigns, sales enablement, and consistent brand messaging across channels.
  • Measure, analyze, and report on the effectiveness of campaigns and initiatives, using data-driven insights to optimize performance and inform decision-making.
  • Strategize, plan, and execute Nok's presence at key industry events, conferences, and networking opportunities to build brand awareness, increase visibility, and drive thought leadership and engagement.
  • Stay abreast of market trends, customer needs, competitor landscape, and emerging channels to inform strategy.
Requirements
  • Minimum of 3 years of experience in marketing, with at least 1 year experience in ABM & demand generation.
  • Proven track record of developing and executing successful marketing strategies and campaigns that drive brand awareness, lead generation, and revenue growth.
  • Strong strategic planning, project management, and execution skills.
  • Strategic mindset with the ability to be creative in approach and execution.
  • Self-motivated with ability to work in cross-functional teams in a dynamic environment.
  • Proficient with marketing automation tools, analytics platforms, common business tools.
  • Proven ability to manage a dynamic team of designers, writers, and support staff with positive results and outputs.
  • Excellent written and verbal communication skills, with the ability to effectively communicate complex concepts and influence stakeholders at all levels.
  • Experience in B2B, reverse logistics, retail, and/or supply chain industries preferred.
What We Offer

We offer a comprehensive benefits package, including 401(k) + limited match, 100% coverage for preventive care, flexible spending account, monthly budget for fitness/wellness, budget for education + professional development, flexible time off, and 16 weeks of parental leave.

We're a team that values diverse perspectives and fosters an environment where all team members can thrive. Our culture is the lifeblood of our organization, driving us to push the boundaries of innovation and sustainability.

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