Digital Experience Associate

5 days ago

SaintBrieuc, Bretagne, United States SOCIETY OF INTERVENTIONAL RADIOLOGY Full time
About SIR

The Society of Interventional Radiology (SIR) is a professional medical society dedicated to optimizing patient care and improving lives through minimally invasive, image-guided treatments. Our team is comprised of interventional radiology physicians, trainees, medical students, scientists, and clinical professionals. We are a 501(c)(6) professional association that supports our members and advances the future of interventional radiology.

Job Summary

This position will support SIR's ongoing website and digital strategy transformation. Under the supervision of the Senior Manager, Web Strategy, the Associate will help coordinate SIR's new analytics strategy and work collaboratively to implement the overall vision and roadmap for SIR's websites.

Key Responsibilities

Assist with development and reporting of key performance indicators as outlined in SIR's success measurement framework.
Work with web vendor and team to ensure accuracy of web analytics data by continually monitoring site and program tracking and implementation.
Use knowledge of web analytics and search engine optimization (SEO) to help maximize search rankings and analyze user engagement.
Work cross-functionally to gather user feedback.
Make recommendations and suggest areas for improvement and optimization.

Requirements

Working knowledge of digital monitoring and analytics tools, including Google Analytics 4, Google Tag Manager, Search Console, and SEMRush.
Working knowledge of search engine optimization (SEO).
Experience working in Enterprise Content Management Systems, similar to Umbraco, Optimizely, Sitefinity, etc. Some experience with HTML is a plus.
Knowledge of Google Ads, A/B testing a plus.
Ability to self-direct work, understand instructions and deliver work that complies with established guidelines.
Works well independently but participates actively as a team member. Can collaborate with a variety of functional groups and communicate constructively with others.

Education and Experience

Bachelor's degree or equivalent education/certification and experience.
Minimum of two to four years of relevant work experience, including web analytics and search engine optimization. Google Analytics 4 certification a plus.

Location and Working Conditions

SIR is located in Fairfax, Virginia, and is not considering applicants outside of the following states at this time: CO, DC, FL, IL, KS, MA, MD, MI, NC, OH, PA, TN, TX, VA. The position requires general mobility to move through the facility and frequent interaction with internal staff and physician members/board via phone, in person, email and other mediums. Normal sitting and standing activities for an office environment. Some travel required primarily for Annual Meeting and other organization events.

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