Public Relations Specialist

2 days ago

Coral Gables, Florida, United States Bvlgari Full time
Job Title: Public Relations Specialist

We are seeking a highly skilled Public Relations Specialist to join our team at Bvlgari. As a key member of our Latin America & Caribbean team, you will be responsible for managing the brand's image and reputation across the region.

Key Responsibilities:
  • Monitor editorial coverage and Public Relations activations results for jewelry, watches, accessories, and resort categories.
  • Maintain tracking document of press requests, pitches, and secured coverage.
  • Distribute approved press releases, materials and VIP dressing communications to local, regional, and HQ teams.
  • Maintain database of press materials, including press kits, images, and communication tools.
  • Compile and submit daily regional Best Clippings reports to HQ.
  • Assist in the logistics for press trips and photoshoots.
Key Accountabilities:
  • KOL & VIP Management
  • Assist in the execution of KOL activations, monitoring activities, tracking results, and preparing post-activation reports.
  • Assist in the logistics for celebrity / KOL seedings and press trips.
Reporting & Analysis:
  • Compile local coverage reports, verifying accuracy and following up on estimated values.
  • Track and analyze editorial coverage performance, investigating and submitting any missing coverage to the monitoring agencies.
  • Generate DMR and Influencity reports, analyzing digital influencer campaign performance and providing actionable insights.
  • Benchmark competitor activities related to press, imagery, and influencer initiatives.
Budget & Inventory:
  • Conduct periodic regional PR gifting and PR set inventory, updating internal tracking system.
  • Track PR-related invoices and vendors creation.
Cross-Functional Collaboration:
  • Maintain the regional editorial calendar.
  • Support the communications team in planning branding events.
  • Assist the PR Sr. Manager with communications for Travel Retail, Wholesale and Franchisees.
  • Monitor social media activities of commercial partner accounts to ensure adherence to company guidelines.
  • Maintain the regional database of press, influencer, and industry contacts.
Requirements:
  • Bachelor's degree in Communications, Marketing, or a related field.
  • 3-5 years of experience in a similar role within a corporate environment. Luxury industry or PR agency experience is preferred.
  • Languages: Spanish is preferred, Portuguese is a PLUS but not required.
  • Proficiency in Adobe Creative Suite, Microsoft Office Suite, Microsoft Teams, and Canva.
  • Excellent written and oral communication skills.
  • Strong understanding of social media channels and emerging trends.
  • Exceptional organizational and time management skills.
  • Proactive, detail-oriented, and able to work independently.
  • Passion for the luxury world.
  • Flexibility to work outside of traditional business hours and travel as needed.

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