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Community Engagement Sales Leader

2 months ago

Napa, California, United States Holiday by Atria Full time
Job Overview

Position Summary

At Holiday by Atria, we are dedicated to fostering environments where our team members excel in their roles, enabling our residents to flourish in their living spaces.

Our mission is to enhance the quality of life and surpass the expectations of those we serve daily. We believe in harnessing the diverse skills of our staff to achieve collective goals that are unattainable individually.

We offer a comprehensive benefits package that includes:

  • Paid holidays and time off
  • Annual rewards based on tenure, subject to classification
  • Potential eligibility for an Annual Performance Reward based on community feedback
  • Health, Dental, Vision, and Life Insurance coverage
  • Retirement Savings Plan with employer matching
  • Tuition reimbursement for eligible employees

*Benefits enrollment varies by employee classification; reward amounts differ by location

As a valued member of our team, you will work in a nurturing environment that promotes career advancement and a healthy work-life balance.


Key Responsibilities

As the Sales Manager, your primary focus will be to meet revenue targets through effective lead generation and conversion strategies. This includes:

  • Overseeing all facets of lead generation, fostering relationships with local influencers to enhance community visibility and reputation.
  • Collaborating with the General Manager and sales team to formulate and execute a strategic sales and marketing plan.
  • Analyzing sales data to establish goals and actionable plans aimed at achieving sales objectives.
  • Meeting defined targets for lead conversion as outlined in the community's sales strategy.
  • Engaging with referral partners to convert leads into confirmed residents.
  • Ensuring timely follow-up on all potential leads and maintaining an updated CRM system.
  • Conducting tours for prospective residents and their families, both in-person and remotely.
  • Providing training and ongoing support to community staff involved in lead generation and tours.
  • Making proactive sales calls to encourage community visits and advance the sales process.
  • Organizing on-site and off-site events to boost lead generation and community tours.
  • Managing the marketing budget and overseeing promotional materials for the community.
  • Working with the General Manager to develop an effective internal referral program.
  • Assisting in maintaining the community's marketability and presentation standards.
  • Updating the CRM system with detailed information from all lead sources.
  • Negotiating rental agreements with prospective residents and their families within company guidelines.
  • Regularly visiting competitors to gather market intelligence as directed.
  • Performing additional duties as assigned.

Qualifications

  • Bachelor's degree in a relevant field or equivalent experience preferred.
  • A minimum of two years of direct sales experience with a proven track record of achieving goals.
  • Ability to build relationships through various communication methods, including phone, in-person, and networking events.
  • Strong problem-solving and persuasive skills.
  • Ability to thrive under pressure and meet high demands for results.
  • Willingness to travel locally for lead generation events.
  • Proficiency in CRM systems and Microsoft Office Suite.
  • Valid driver's license and compliance with company vehicle policy.