Chief Digital Operations Officer

4 weeks ago


Durham, New Hampshire, United States University System Of New Hampshire Full time

Job Summary

The University System of New Hampshire seeks a highly skilled and experienced Chief Digital Operations Officer to lead the development and execution of a comprehensive digital strategy that drives target audience engagement and frictionless conversion.

This key role will be responsible for building and executing a multi-year strategic plan that prioritizes digital initiatives, solicits allocation of resources, and assists in university and departmental goal attainment.

The ideal candidate will be a visionary digital marketer and persuasive communicator who is able to evaluate complex requests from key UNH constituents and develop successful solutions.

They will lead the website experience and digital advertising & lead generation efforts, developing and executing a data-driven, website strategy that includes integrating multiple websites.

The successful candidate will have experience with content strategies, MarTech solutions, and lead generation activities, as well as proficiency with analytics and insights.

They will also be responsible for supervising the Digital Marketing Team, as well as the work of external consultants, agencies, and individuals who are retained to assist the university with matters pertaining to digital marketing.

Key Responsibilities

  • Develop and execute a digital experience strategy that drives target audience engagement and frictionless conversion.
  • Build and execute a multi-year strategic plan that prioritizes digital initiatives, solicits allocation of resources, and assists in university and departmental goal attainment.
  • Lead the website experience and digital advertising & lead generation efforts.
  • Develop and execute a data-driven, website strategy that includes integrating multiple websites.
  • Supervise the Digital Marketing Team, as well as the work of external consultants, agencies, and individuals who are retained to assist the university with matters pertaining to digital marketing.

Requirements

  • Bachelor's degree or equivalent experience, master's degree preferred.
  • ~6+ years leading of comprehensive, hands-on digital marketing initiatives in a complex, dynamic organization.
  • ~ Significant entrepreneurial orientation demonstrated through innovativeness, proactiveness, measured risk-taking, and results-orientation.
  • ~ Demonstrated experience developing, socializing and executing a digital marketing strategy.
  • ~ Up-to-date understanding of search engine optimization, search engine marketing, digital advertising and targeting techniques for a cookie-less future, website and social media analytics (e.g. Google analytics/GA4), social listening, UX and UI, marketing automation.
  • ~ Ability to credibly lead MarTech integration among multiple platforms, including customer relationship management software, content management systems, email and event management tools and web and mobile applications.

What We Offer

The University System of New Hampshire offers a comprehensive benefits package, including medical, dental, retirement, tuition, and paid time off.

We are committed to creating an environment that values and supports diversity and inclusiveness across our campus communities and encourages applications from qualified individuals who will help us achieve this mission.

The University System prohibits discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, genetic information, veteran status, or marital status.


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