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Marketing Operations Specialist

2 months ago


Minneapolis, Minnesota, United States Capillary Technologies Full time
Job Overview:

The Marketing Implementation Specialist at Capillary Technologies plays a pivotal role in driving successful marketing campaigns for our clients. This role focuses on the end-to-end implementation of custom marketing campaigns, ensuring alignment with client objectives and delivering measurable results. The ideal candidate will possess a blend of technical proficiency, project management skills, and a deep understanding of marketing strategies.

Key Responsibilities:
  • Campaign Implementation:
    • Lead the setup and execution of custom and standard marketing campaigns using the Engage+ platform.
    • Collaborate with clients to gather requirements, ensuring all campaigns meet their specific needs and objectives.
    • Manage the customization of incentive structures, branding, thematic alignment, and other campaign elements for custom campaigns.
    • Utilize predefined templates to deploy standard campaigns efficiently, ensuring consistency and reliability.
  • Client Coordination:
    • Work closely with the Capillary and Customer marketing team to integrate various trigger points for user activity.
    • Ensure all creative content, copywriting, and campaign elements undergo a rigorous client approval process.
  • Technical Integration:
    • Oversee the integration of marketing campaigns with client-specific systems and tools, ensuring seamless execution.
    • Coordinate with internal teams to ensure all technical requirements are met, including the creation of custom URLs, landing pages, and data tracking mechanisms.
  • Reporting & Analysis:
    • Develop and deliver detailed, bespoke reports for custom campaigns, including specific metrics and data visualizations as required by the client.
    • Utilize standardized reporting templates for standard campaigns, focusing on key metrics such as open rates, click-through rates, and overall engagement.
  • Project Management:
    • Manage timelines, resources, and deliverables for multiple campaigns simultaneously, ensuring all projects are completed on time and within scope.
    • Allocate resources effectively, balancing the needs of custom and standard campaigns.
  • Process Optimization:
    • Continuously evaluate and improve campaign processes to enhance efficiency, accuracy, and client satisfaction.
    • Contribute to the development of best practices and standard operating procedures for campaign implementation.
    Qualifications:
    • Bachelor's degree in Marketing, Business, or a related field or 3+ years of experience in marketing implementation, project management, or a related role.
    • Excellent communication and interpersonal skills, with a focus on client satisfaction.
    • Analytical mindset with the ability to interpret data and make informed decisions.
    • Experience with custom and standard campaign implementation is a plus.
    Preferred Skills:
    • Familiarity with the healthcare industry or related sectors.
    • Experience working with cross-functional teams, including marketing, technical, and client-facing teams.
    • Proficiency in data visualisation tools and reporting software.