Marketing Coordinator

2 weeks ago

Piqua, Ohio, United States Interfuse Staffing Full time
Job Summary:

This role will work closely with the Vice President to coordinate and execute the marketing plan based on company strategic objectives, market characteristics, customer feedback, and budgetary constraints. The ideal candidate will have a strong understanding of marketing principles and be able to develop and implement effective marketing strategies to drive business growth.

Key Responsibilities:

• Work with the Vice President to understand the culture and core business structure associated with the marketing plan.
• Develop and implement marketing campaigns that include email, website offerings, newsletter, social media, print, and other promotional materials.
• Conduct competitor research to understand the features and benefits of their products and pricing, their revenue levels, management, staffing, and corporate capabilities, to derive their Strengths, Weaknesses, Opportunities, Threats (SWOT), and likely strategies.
• Maintain relationships with trade magazines, website portals, industry associations, and community entities and pursue public relations opportunities through these sources.
• Create graphics and design layouts for print ads, flyers, brochures, email newsletters, and social media accounts.
• Designing creating, writing, and editing marketing materials and art content for both print and electronic media.
• Assist the Vice President and Sales Engineers in planning and implementing public relations programs, promotions, and trade shows.
• Monitor and evaluate advertising budgets, usage, and performance.
• Actively maintain current social media best practices, trends, and tools and recommend new strategies, monitor, communicate, and implement improvements as needed.
• Assist in maintaining and updating website and SEO efforts to drive performance, rankings, and traffic.
• Manage photography and videography of machines before shipment and maintains files.
• Coordinate with the Sales Engineers in the creation of short videos.
• Responds to customer requests for information obtained through marketing efforts, reply as directed by sales, and communicate customer contact information to appropriate sales personnel.
• Conducts customer surveys to obtain marketing information about the organization, products, and services.
• Maintain marketing database and mailing lists including customer, competitor, and prospect files.

Requirements:

• Associate's degree (A. A.) or equivalent from two-year college or technical school; or three to five years related experience and/or training in marketing of capital process equipment; or equivalent combination of education and experience.
• Degree in marketing preferred.
• Knowledge of PC applications, including Microsoft Word, Excel, PowerPoint and database software is essential.
• Graphic experience with necessary design applications including Adobe Illustrator, Photoshop, InDesign, or similar software is a plus.

Working at Interfuse Staffing:

Interfuse Staffing is a leading staffing agency that provides top talent to companies across various industries. We are committed to delivering exceptional service and building long-term relationships with our clients and candidates. If you are a motivated and results-driven individual who is passionate about marketing, we encourage you to apply for this exciting opportunity.

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