Director of Marketing, US Molecular Diagnostics

4 weeks ago

Châteauneuf, Bourgogne-Franche-Comté, United States BD (Becton, Dickinson and Company) Full time
Job Description Summary

BD is a global medical technology company that is committed to advancing the world of health. We are seeking a highly skilled and experienced Director of Marketing, US Molecular Diagnostics to join our team.


Job Description

The Director of Marketing, US Molecular Diagnostics will be responsible for driving the profitable growth of the Molecular Diagnostics Business Lines and other Business Group objectives through the development of comprehensive commercial and product marketing strategies and execution of tactical marketing plans and programs.


The successful candidate will have a strong background in marketing and sales, with a minimum of 10 years of experience in the medical device and/or commercial laboratory industry. They will be responsible for leading a team of Molecular Marketing Associates and will work closely with the US IDS Sales Leadership and the Global Marketing teams to ensure that short and long-term growth objectives for the DS Business are achieved.


Key Responsibilities
  • Develop and implement commercial and product marketing strategies to achieve Business Group objectives.
  • Lead the development, implementation, and execution of tactical marketing plans and programs.
  • Collaborate with the Global Marketing teams to ensure that marketing strategies are aligned with the company's overall business objectives.
  • Develop and maintain strong relationships with key opinion leaders, customers, professional associations, and advisory boards in the US.
  • Represent the US market trends and the voice of customer (VOC) to the global product development planning process.
  • Identify and maintain strong relationships with key opinion leaders, customers, professional associations, and advisory boards in the US.

Requirements
  • BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.
  • A minimum of 10 years of relevant Marketing and Sales experience in medical device and/or commercial laboratory industry.
  • A minimum of 5 years of Product Marketing Management and Commercial (Sales, Marketing, Service) experience.
  • A minimum of 5 years of experience leading teams.
  • Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.
  • Demonstrated ability to develop and implement commercial strategies, and convert these into tactical marketing plans, delivering results.
  • Solid business acumen and knowledge of clinical and/or laboratory market environment.
  • Sound decision-making capabilities and the ability to make decisions, even in the absence of consensus when necessary.
  • Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.
  • Excellent presentation and communication skills for a wide variety of audiences.
  • Excellent interpersonal skills and ability to develop strong relationships with key opinion leaders, customers, advisory boards, and potential or existing business partners.
  • Strong leadership skills with an ability to set a vision, lead change, and to motivate others.
  • Strong leadership presence with the ability to utilize organizational channels, experience, and influencing skills to effectively negotiate and persuade others.
  • Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities.

BD is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.

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