Digital Optimization Specialist

19 hours ago


Charlotte, North Carolina, United States Adaptive Health Full time

Job Summary

The Digital Optimization Specialist will play a key role in driving the strategic optimization of our website, enhancing user experience and increasing conversion rates through data-driven testing, personalization strategies, and deep user behavior analysis. This role directly impacts online sales growth by improving key performance metrics such as conversion rates and customer retention.

Main Responsibilities

  • Develop and execute strategies to improve conversion rates, average order value, and customer lifetime value
  • Design and implement A/B and multivariate tests to inform website optimization decisions
  • Collaborate with cross-functional teams to ensure seamless execution of optimization strategies
  • Analyze data to identify areas for improvement and develop actionable recommendations
  • Stay up-to-date with industry trends and best practices in digital optimization

Requirements

  • 2-4 years' experience in web conversion and optimization
  • Bachelor's degree in marketing, IT, data science, or a related field
  • Certifications in Google Analytics, CRO, UX/UI, and A/B testing preferred

Preferred Qualifications

  • Experience working in a fast-paced environment with multiple projects and deadlines
  • Strong analytical and data interpretation skills
  • Ability to work effectively in a team environment
  • Results-driven with a focus on continuous testing and improvement


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