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Marketing Specialist
2 months ago
Type: Freelance
Duration: Full-Time
Salary: $60,000 - $65,000
Overview:
Our client, a technology firm, is seeking a dedicated Marketing Coordinator to enhance their marketing efforts.
Key Responsibilities:
- Collaborate with the Senior VP of Marketing and external agencies to create and oversee targeted marketing campaigns aimed at lead generation and nurturing.
- Produce a variety of marketing materials including presentations, videos, blog posts, emails, and newsletters to support marketing initiatives.
- Plan, design, implement, and analyze all components of multi-channel marketing campaigns.
- Coordinate with the creative team for the branding, development, editing, and distribution of marketing collateral and campaign assets.
- Ensure data accuracy and functionality; develop and execute email campaigns using marketing automation tools.
- Serve as a point of contact for media partners, managing requests for both print and digital content.
- Analyze agency reports, website analytics, and SEO metrics, providing insights for enhancements and optimizations.
Qualifications:
- Minimum of 2 years of relevant marketing experience, preferably with a degree in marketing or business, or an equivalent combination of education and experience.
- Self-motivated with excellent oral and written communication skills, along with strong organizational and planning abilities.
- Capable of working independently with a keen attention to detail; proficient in Microsoft Office and familiar with AI tools for efficiency.
- Solid understanding of web technologies, digital content, and email marketing strategies.
- Comfortable with data analysis and reporting from various sources.
- Experience with platforms such as WordPress, Salesforce, and Pardot is advantageous.
