Strategic Communications Specialist
4 weeks ago
The Assistant Director of Admissions Communications will play a key role in developing communications plans for international recruitment and assisting with domestic recruitment efforts. This position will work closely with the Director of Admissions Communications to monitor external lead generation and communications platforms, and collaborate with the Office of Marketing and Communications to track advertising performance and coordinate placement with internal outreach efforts.
Responsibilities- Create and implement communications strategies tailored to international recruitment efforts
- Collaborate with international admissions teams to align messaging with recruitment goals and trends
- Assist in maintaining and updating communication plans for domestic student recruitment
- Work closely with the Director of Admissions Communications to monitor external lead generation and communication platforms
- Provide insights and recommendations based on data analysis for campaign improvements
- Partner with the Office of Marketing and Communications to track advertising performance
- Coordinate the placement of ads to ensure integration with internal outreach efforts and maximize exposure
- Track and analyze KPIs to measure the effectiveness of communications and advertising campaigns
- Make data-driven adjustments to improve recruitment yield and enhance overall performance
- Bachelor's degree required
- Master's degree preferred
- Experience may substitute for some of the above education requirements
- 2-3 years of experience in marketing communications, with a focus on strategic planning and execution
- Strong writing and communication skills
- Experience working with Admissions CRM technology, advertising platforms, and text message delivery platforms
- Ability to analyze and track key performance indicators (KPIs) to ensure campaign optimization and improved yield
- Demonstrated ability to work with diverse populations and a commitment to promoting diversity and inclusion
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