Marketing Coordinator

2 weeks ago

Bolingbrook, Illinois, United States Prismier Full time
Job DescriptionJob Summary: We are seeking a highly skilled Marketing Coordinator to join our team at Prismier. As a Marketing Coordinator, you will play a key role in executing account-specific marketing strategies, ensuring client success, and guiding the direction of our marketing programs. Responsibilities:
  • Coordinate and execute marketing campaigns across multiple channels, including email, social media, and paid advertising.
  • Work with our creative team to develop engaging and visually appealing content, including social media graphics, email templates, and landing pages.
  • Utilize Salesforce and Pardot to automate and optimize lead generation and management processes and to generate sales and marketing reports.
  • Implement marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
  • Conduct keyword research and implement SEO strategies to increase website traffic and improve search engine rankings.
  • Maintain inventory and distribution of promotional materials by identifying vendors and products, coordinating requirements with the graphics department, and placing orders.
  • Write compelling and informative content for blog posts, social media, and other marketing materials.
  • Supports sales staff by providing sales data, market trends, and account analyses.
  • Research competition by identifying and evaluating industry characteristics, market share, pricing, and advertising, and maintaining research databases.
  • Coordinate marketing activities with outside vendors for various services including videography, graphics, print materials, and content writing.
  • Carry out all communications in support of sponsored industry teams, from educational level through professional, including coordination of donations, meetings, and visits.
  • Collaborate with marketing team members to monitor and maintain data quality in CRM, prepare welcome packets for new customers, and run various periodic reports.
  • Plan meetings and open house events by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
  • Monitor budgets by comparing and analyzing actual results with plans and forecasts.
  • Track and analyze marketing metrics to assess campaign performance and identify opportunities for improvement.
  • Stay up to date with industry trends and best practices to continuously improve marketing strategies.
Requirements:
  • Bachelor's degree in marketing, business, or a related field.
  • Minimum 1-3 years of marketing experience, focusing on digital marketing and marketing analytics.
  • Strong technical skills, including proficiency in Salesforce administration, Google Analytics, and SEO tools.
  • Excellent writing and communication skills, with the ability to write clear, concise, and compelling copy.
  • Creativity and a strong eye for design, with experience working with Adobe Creative Suite and other design tools.
  • Solid knowledge of website and marketing analytics tools.
  • Working knowledge of HTML, CSS, and ad-serving tools and experience with A/B and multivariate experiments.
  • Experience in setting up and optimizing PPC campaigns on all major search engines.
  • Familiarity with and/or willingness to learn marketing-related utility software tools including Buffer, Hively, Basecamp, CodeTwo, Screen Cloud, and others.
  • Strong analytical skills and the ability to use data to inform marketing decisions.
  • Highly organized and able to manage multiple projects simultaneously.
What We Offer:
  • Medical, Life Insurance, Dental, LTD, STD and LTD, 401(k)/Profit Sharing including a 3% Company Contribution, Vacation, Mental Health Days, Birthday PTO, Holidays and more
Prismier LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, religion, color, national origin, sex, age state as a protected veteran or status as a qualified individual with a disability.

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