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Product and Consumer Insights Specialist

2 months ago


Frankfort, Kentucky, United States Ford Motor Company Full time

Product and Consumer Insights Specialist

At Ford Motor Company, we are dedicated to shaping the future of mobility. Our mission is to create a world where movement is seamless and accessible for everyone. Are you prepared to be part of this transformative journey?

In this role...

Ford Motor Company is driven by the conviction that mobility fosters human advancement. This belief has inspired our commitment to innovate and design exceptional vehicles that enhance the way people travel. We are focused on investing in cutting-edge technology and developing solutions that address the evolving needs of our customers.

Your responsibilities will include...


• Collaborating with various departments such as Public Affairs, Marketing Communications, and Sales Operations to ensure cohesive strategies.


• Analyzing the competitive landscape to pinpoint strengths, weaknesses, opportunities, and threats that align with our business objectives.


• Crafting strategic plans for our product portfolio and features to steer the Cycle Planning process, ensuring our investments align with key performance indicators.


• Guaranteeing that our products and features resonate with our brand values, providing a distinct competitive edge.


• Engaging with pricing strategies to evaluate market alternatives for our vehicle lines.

Qualifications you will bring...


• Proficiency in data analysis and systems.


• Experience in marketing.


• Advanced English language skills.


• Ability to work collaboratively within a team.


• A proactive mindset.


• Leadership capabilities.


• Agility in learning and adapting.

Preferred qualifications...


• Background in the automotive sector.


• Self-motivated and driven.


• Excellent collaboration and communication skills.


• High initiative and drive.

We recognize that not every candidate will meet all the outlined criteria, but if you believe you can contribute to Ford Motor Company, we encourage you to consider this opportunity.

As a global leader, we offer diverse career paths. Whether you aspire to work locally or internationally, specialize in your passion, or explore new roles, we provide a supportive environment that caters to your career aspirations.


• Comprehensive medical, dental, vision, and prescription drug coverage.


• Flexible family care days, paid parental leave, and new parent support programs.


• Family building benefits, including adoption and fertility assistance.


• Employee vehicle discount programs and management lease options.


• Tuition assistance for continued education.


• Active employee resource groups promoting inclusivity.


• Paid time off for community service initiatives.


• Generous holiday schedule, including time off during the festive season.


• Additional vacation time options available.

This position falls under salary grade 8.

Visa sponsorship is not available for this role.

Ford Motor Company is an Equal Opportunity Employer committed to a diverse workforce. All qualified applicants will be considered for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status, or protected veteran status.

#LI-Hybrid

The Product and Consumer Insights Specialist will be pivotal in ensuring strategic alignment across various departments and in driving the success of our product offerings.