Memory Care Sales and Marketing Strategist

6 days ago


Chagrin Falls, Ohio, United States ProMedica Health System Full time

Job Summary

We are seeking a seasoned Memory Care Sales and Marketing Strategist to join our team at ProMedica Health System. In this role, you will be responsible for building and maintaining Assisted Living occupancy through the implementation of a facility marketing plan and the application of sales techniques.

Main Responsibilities:

  • Develop and execute an annual sales and marketing plan, managing available resources to meet building objectives within budget.
  • Maintain a thorough knowledge of the building's products and services, resident care-related capabilities, and physician relations.
  • Effectively use customer relationship management (CRM) systems and tools to manage referral source sales.
  • Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the building.
  • Regularly engage with inquiries, using the IMPACT sales process to build relationships resulting in commitment to move-in.

Move-in Process Responsibilities:

  • Complete the application for move-in prior to move-in, tracking residents for financial appropriateness.

Promotion/PR/Advertising Responsibilities:

  • Maintain a media contact list, writing and submitting press releases with photos to local media monthly as outlined in the sales and marketing plan.
  • Manage a current database, developing monthly topical communications to inquiry leads.
  • Work with Corporate Marketing Communications Manager and Manager of Market Development in the development of print advertisements, brochures, and media campaigns.

Customer Satisfaction:

  • Model customer service principles throughout the building, promoting appreciation of customers' needs with every employee.

Evaluation Metrics:

  • Total revenue at or above budget.
  • Total occupancy at or above budget.
  • Sales calls met or exceeded goal.
  • Conversion ratios met or exceeded goal.
  • Complete and submit required sales and marketing reports.

Education and Experience:

  • College degree preferred.
  • Familiarity with long-term care and/or healthcare services preferred.
  • Sales experience, particularly in healthcare services, products, or pharmaceuticals preferred.

Salary Range: $60,000 - $80,000 per year.

About Us:

ProMedica is a mission-based, not-for-profit integrated healthcare organization headquartered in Toledo, Ohio. We offer a dynamic work environment and opportunities for professional growth and development.

Equal Opportunity Employer: We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating an inclusive work environment where everyone feels valued and respected.



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