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Senior Social Media Manager

2 months ago

Miami, Florida, United States CIRCLE Full time
About Circle

Circle is a pioneering financial technology company at the forefront of the emerging internet of money. Our mission is to create an inclusive financial future, with transparency at our core. We're committed to visibility and stability in everything we do, and we're expanding into some of the world's strongest jurisdictions.

Job Summary

We're seeking a creative and collaborative Senior Social Media Manager to play a key role in how we connect with our audience through organic social channels. As a Senior Social Media Manager, you will help build and execute our social media strategy, ideate, develop, and author a consistent stream of fresh, creative content that drives awareness, engages our audience, and encourages action.

Key Responsibilities
  • Lead all owned social media and content plans, prioritizing X, LinkedIn, and YouTube while continuously evaluating Circle's brand presence on nascent or audience-specific platforms (Reddit, Warpcast).
  • Develop and author a consistent stream of fresh, creative content that drives awareness, engages our audience, and encourages action.
  • Guide and oversee how we appear visually on social channels, driving engagement through socially-native content while ensuring strong brand alignment.
  • Manage Circle's social media roadmap, working cross-functionally for channel execution and editorial planning; serve as an advisor to other teams.
  • Identify, develop, and optimize the role social plays in new product launches, country launches, growth initiatives, and brand campaigns.
  • Support our emerging influencer marketing strategy to drive USDC awareness and brand engagement.
  • Contribute meaningfully to the overall social media strategy – meeting marketing objectives and utilizing social channels to drive relevance and engagement.
  • Manage external resources as needed, including social freelancers or agencies.
  • Measure, analyze, and report on the results of organic social initiatives.
  • Research social trends and regularly test new concepts and content while utilizing business insights to inform your plans and continually optimize performance.
Requirements
  • 8+ years of relevant experience in any combination of: social media, Web3 marketing, content, social media analytics, B2B consumer finance.
  • Expertise in organic social and content, with an understanding of consumer finance, Web3, and digital currency.
  • World-class communication skills, including presentation and writing skills, with the ability to flex into copywriting when needed.
  • Experience recruiting and managing external resources to scale your work, including freelancers, contractors, and agencies.
  • Self-starter who thrives in unstructured environments and consistently drives radical clarity around narrative, goals, and timelines.
  • Natural researcher with an appetite for learning about the future of digital currency and blockchain.
  • Experience/familiarity with Slack, Apple MacOS, GSuite, Hubspot, and analytics tools.
What We Offer
  • Base Pay Range: $160,000 - $207,500
  • Annual Bonus Target
  • Equity & Benefits (including medical, dental, vision and 401(k))
  • Discretionary vacation policy
  • 10 days of paid sick leave per year and 11 paid holidays per year
Equal Opportunity Employer

Circle is an equal opportunity employer and values diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.