Chief Marketing Officer

3 weeks ago

Irvine, California, United States Xponential Fitness Full time
Job Overview

Xponential Fitness is a leading provider of boutique fitness experiences, seeking an experienced Marketing Director to lead our engagement efforts.

We are looking for a highly skilled marketing professional with a proven track record in creating and executing successful marketing plans within a franchise organization. The ideal candidate will have experience in building out campaigns and programs across various audience segments and marketing channels, as well as strong analytical and creative skills.

The Marketing Director will partner closely with our internal sales team, franchise owners, studio general managers, digital marketing and public relations agencies, other marketing team members, and key stakeholders to develop and execute strategic marketing plans that drive business growth and customer engagement.

Key Responsibilities:

  • Develop and support consumer marketing plans, including campaign management, execution, reporting, and analytics, across all marketing channels for both corporate and local store marketing initiatives.
  • Manage and evolve the current digital marketing programming to support national brand and local store marketing initiatives across earned, owned, and paid media platforms.
  • Direct and manage key customer journeys, including conversion to introductory offer, member, retention, and reactivation initiatives from ideation through creative development and execution.
  • Develop segmentation and lead campaign management with a thorough understanding of the customer, providing strategic recommendations and tactical plans to further engage consumers based on data findings.
  • Analyze data relative to areas of responsibility to adjust and improve performance as needed, applying technology and creative assets to ensure goals are met.
  • Seek and leverage consumer and membership insights, managing internal and external research projects.
  • Manage and support consumer rewards programming, marketing and platform management, including social media, email, paid digital, website, mobile app, asset management, affiliate sites, etc.
  • Provide comprehensive franchisee training and ongoing support to meet all local store marketing needs.
  • Partner with other team members, departments, and franchisees to develop user-dynamic strategies through our website, app, and in-studio experience.
  • Manage or assist multiple assignments or projects of varying complexity within the department to meet the needs of a fast-paced, ever-changing marketing environment in a competitive industry.

Requirements:

  • Bachelor's Degree, marketing preferred.
  • 6+ years of experience in consumer/membership marketing; franchise marketing experience required.
  • CRM, analytics, and loyalty-program management, including points-based program experience preferred.
  • Ability to manage multiple deadline-oriented projects concurrently and thrive in a fast-paced environment, with experience developing, tracking, reporting, and monitoring KPIs.
  • Data-driven decision maker with a good balance of analytics and creativity, understanding the power of strong creative and partnering with our Creative Lead to develop motivating and effective consumer marketing.
  • Marketing and budget planning, content management, social media management (Business Manager/Facebook Connector; paid and organic).
  • Deep understanding of digital and traditional marketing across all channels, with proven success in omnichannel marketing.
  • Exceptional presentation skills.
  • Customer-centric, results-oriented focus and strong business acumen.
  • Strong solutions-focused, problem-solving ability.
  • Ability to handle complexity and work effectively with minimal direction.
  • Collaborative team player with ability to create positive relationships and work effectively across functions.
  • Experience with the following, or similar platforms: HubSpot, Domo, Emma, SOCi, iKizmet, Zoho, Club Ready, Yext, PowerPoint, Excel, Google Suite.

Salary Estimate: $120,000 - $150,000 per year, depending on experience.

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