Product Management Associate

3 weeks ago


Easton, Pennsylvania, United States Crayola Full time
Job Summary

The Associate Product Manager is responsible for supporting and managing assigned platform product segments. This role involves collaborating with cross-functional teams to develop and implement marketing plans, drive business growth, and improve profitability.

Key Responsibilities
  • Contribute to the development of detailed tactical plans for assigned global platform product segments.
  • Recommend and execute programs and initiatives to drive short and long-term profitability and category share.
  • Collect and analyze market and category insights to inform marketing plans and supply chain operations.
  • Conduct secondary research and analyze syndicated data to support platform initiatives and recommendations.
  • Provide tactical execution of the global new product process and commercialization.
  • Manage budgets and coordinate cross-functional team activities.
Requirements
  • 2+ years of marketing experience, preferably in CPG or consumer marketing.
  • Bachelor's degree in business, preferably with a marketing concentration.
  • Strong business analytical skills, resourceful, and results-driven.
  • Excellent communication and presentation skills, with the ability to lead cross-functional teams.
About Crayola

Crayola is a leading manufacturer of art supplies and creative products. We are committed to innovation, sustainability, and community involvement. Our employees enjoy a dynamic work environment, competitive salary, and outstanding benefits.



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