Product Manager Associate

3 weeks ago


Easton, Pennsylvania, United States Crayola Full time
Job Summary:

The Associate Product Manager is responsible for the support and business management of assigned platform product segments. This role involves collaboration and elaboration of the annual platform plan, providing support to implement short-term and long-term marketing plans, and leading a cross-functional team to innovate global product and marketing plans to grow sustainability and profitability.

Key Responsibilities:

• Contributes thought leadership, analysis, and detailed tactical plans to assigned global platform product segments and marketing plans.
• Recommends and executes programs and/or initiatives to drive both short and long-term profitability and category share of all assigned businesses.
• Collects and analyzes relevant market and category insights to influence marketing plans and Supply/Operations Planning reports.
• Conducts secondary research, analyzes syndicated data to support platform initiatives and recommendations, and supports and participates in research projects to provide key learnings and strategic implications globally.
• Provides tactical execution of the global new product process and commercialization, including product, packaging, research, and activation/demand creation to meet financial objectives.
• Provides budget management support, coordinates and manages cross-functional team activities, and provides support and information for key U.S. and International account programs, promotions, sales calls, and communications.

Requirements:

• 2+ years of marketing experience, preferably in CPG, toy company, or consumer marketing work.
• Bachelor's degree required in a business field, preferably with a Marketing concentration.
• MBA preferred, with strong demonstrated levels of accomplishments and business results.
• Proficient in MS Office, including Word, Excel, PowerPoint, and Lotus Notes.
• Good organizational skills with the ability to manage multiple projects across multiple launch seasons.
• Strong business management skills, with the ability to lead cross-functional teams and communicate effectively with internal and external partners.

Why Crayola?

Crayola is a company that values diversity and inclusion, and we are committed to creating a culture of belonging for all employees. We offer competitive salary, outstanding benefits, and the potential for advancement through the use of creative abilities. We are an equal opportunity employer and welcome applications from diverse candidates.

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