Customer Insights Analyst

3 weeks ago


Ankeny, Iowa, United States Mom's Meals Full time
Customer Insights Analyst

We are seeking a highly analytical and detail-oriented professional to join our team at Mom's Meals. The ideal candidate will be responsible for gathering, analyzing, and interpreting customer data to generate actionable insights that drive strategic decision-making.

This role will focus on understanding customer behaviors, preferences, and trends to support operational strategies, product development, and business growth. The successful candidate will have a strong background in data analysis and interpretation, with the ability to communicate complex data insights to stakeholders across the organization.

Key Responsibilities:
  • Gather, process, and analyze large datasets from various sources (CRM, surveys, website analytics, social media, etc.) to understand customer behavior and market trends
  • Develop dashboards, reports, and visual presentations to communicate customer insights effectively to stakeholders across the organization
  • Identify and analyze customer segments, providing detailed profiles that inform targeted customer experience and product strategies
  • Monitor customer trends, feedback, and preferences, and deliver insights that drive operational capabilities, customer experience development, and overall business strategy
  • Work closely with operations, sales, product, and other teams to align customer insights with business goals and initiatives
  • Design and execute customer surveys, interviews, and focus groups to gather qualitative and quantitative data on customer satisfaction, loyalty, and product usability
  • Use predictive analytics and modeling techniques to anticipate customer behaviors and market opportunities
Requirements:
  • Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field
  • 2+ years' experience in customer insights, data analysis, or a similar role
  • Proven experience working with large datasets and data visualization tools (Power BI, Access, etc.)
  • Proficiency in data analytics tools such as SQL, Excel, and statistical software (e.g., R, Python)
  • Experience with CRM systems and survey platforms
  • Strong quantitative and qualitative analytical skills, with the ability to interpret data and translate it into actionable business recommendations
  • Excellent written and verbal communication skills, with the ability to present complex data clearly and concisely
  • Strong problem-solving abilities and attention to detail
  • Ability to work collaboratively in cross-functional teams while managing multiple projects simultaneously
Preferred Skills and Experience:
  • Experience leveraging generative AI tools (Chat GPT, Azure AI, etc.)
  • Familiarity with marketing analytics tools (Google Analytics, Adobe Analytics)
  • Experience in customer journey mapping, UX research, or consumer psychology
  • Knowledge of machine learning techniques for customer data analysis
  • Experience in a fast-paced, agile environment


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