Customer Insights Analyst
4 weeks ago
We are seeking a highly analytical and detail-oriented professional to join our team at Mom's Meals. The ideal candidate will be responsible for gathering, analyzing, and interpreting customer data to generate actionable insights that drive strategic decision-making.
Key Responsibilities:- Data Collection & Analysis: Gather, process, and analyze large datasets from various sources (CRM, surveys, website analytics, social media, etc.) to understand customer behavior and market trends.
- Reporting & Visualization: Develop dashboards, reports, and visual presentations to communicate customer insights effectively to stakeholders across the organization.
- Customer Segmentation: Identify and analyze customer segments, providing detailed profiles that inform targeted customer experience and product strategies.
- Trend Identification: Monitor customer trends, feedback, and preferences, and deliver insights that drive operational capabilities, customer experience development, and overall business strategy.
- Stakeholder Collaboration: Work closely with operations, sales, product, and other teams to align customer insights with business goals and initiatives.
- Research & Surveys: Design and execute customer surveys, interviews, and focus groups to gather qualitative and quantitative data on customer satisfaction, loyalty, and product usability.
- Forecasting & Prediction: Use predictive analytics and modeling techniques to anticipate customer behaviors and market opportunities.
- Education: Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
- Experience: 2+ years' experience in customer insights, data analysis, or a similar role.
- Skills: Proven experience working with large datasets and data visualization tools (Power BI, Access, etc.), proficiency in data analytics tools such as SQL, Excel, and statistical software (e.g., R, Python), experience with CRM systems and survey platforms.
- Soft Skills: Strong quantitative and qualitative analytical skills, with the ability to interpret data and translate it into actionable business recommendations, excellent written and verbal communication skills, with the ability to present complex data clearly and concisely.
- Generative AI Tools: Experience leveraging generative AI tools (Chat GPT, Azure AI, etc.).
- Marketing Analytics Tools: Familiarity with marketing analytics tools (Google Analytics, Adobe Analytics).
- Customer Journey Mapping: Experience in customer journey mapping, UX research, or consumer psychology.
- Machine Learning Techniques: Knowledge of machine learning techniques for customer data analysis.
- Repetitive Motions: Repetitive motions that include the wrists, hands, and/or fingers.
- Sedentary Work: Sedentary work that primarily involves sitting, remaining in a stationary position for prolonged periods.
- Visual Perception: Visual perception to perform job including peripheral vision, depth perception, and the ability to adjust focus.
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