Product Marketing Manager

4 weeks ago

Lone Tree Douglas County CO, United States COCHLEAR AMERICAS Full time

About the Role

Cochlear Americas is seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for driving and expanding service revenue by developing and executing integrated direct-to-recipient marketing strategies.

The successful candidate will own a broad portion of revenue generation within their scope and will be responsible for defining the overall bone conduction upgrade strategy and collaborating with the team to implement the product marketing roadmap, covering product launches, retirements, and revenue-generating campaigns.

This role requires strong cross-functional collaboration with teams such as marketing, recipient services, IT, clinical, legal, and field sales and operations. The candidate will lead the digital strategy for the .com platform and online store, ensuring the management and optimization of upgrade-specific web pages and forms.

Key Responsibilities

  • Gain in-depth understanding of revenue drivers and identify trends, key segments, and define behavioral patterns.
  • Partner across the organization to support the development of unique and valuable solutions to meet revenue targets.
  • Use insights, research, and VOC to understand the recipient experience, key barriers to upgrade, and develop programs and solutions to address these needs and barriers.
  • Make recommendations based on analysis of existing programs and customer data to identify opportunities for new programs and strategies to increase customer engagement and revenue.
  • Present findings to extended marketing teams and across the organization.
  • Work collaboratively with a range of stakeholders to create marketing plans, gain alignment, and execute the roadmap.
  • Monitor progress and escalate issues for timeline resolution.
  • Ensure plan execution and ensure timely delivery of initiative, including metrics to effectively measure success.
  • Develop content, manage creative assets, and production processes for assigned deliverables.
  • Drive the product lifecycle from product launch to retirement.
  • Lead regional cross-functional product and/or project teams as necessary to facilitate product launches and program implementation.
  • Support annual budgeting process and monthly budget reforecasting.
  • Assess opportunities for overspend and address any underspend.
  • Ensure budget is aligned with strategic priorities.
  • Lead digital strategy, including online store, upgrade-specific .com pages, and forms.

Requirements

  • Bachelor's Degree in Marketing or related field.
  • 5+ Years of Experience, including a minimum of 3 years in product marketing, including full lifecycle management.
  • Demonstrated experience managing through influence without direct management authority.
  • Proven track record of success in the design and execution of revenue-generating marketing programs.
  • Demonstrated abilities in planning, aligning, and communicating within sphere of influence.

Total Rewards

In addition to the opportunity to develop your knowledge and grow professionally, we offer competitive wages and benefits, including medical, dental, vision, life, and disability insurance, as well as 401(K) matching with immediate vesting, Paid Time Off, tuition reimbursement, maternity and paternity leave, Employee Stock Purchase Plan, and pet insurance.

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