Digital Marketing Automation Specialist

7 days ago


North Liberty, Iowa, United States GreenState Credit Union Full time
Company Overview

At GreenState Credit Union, we strive to create lasting value for those we serve. As a leading financial institution, we empower our employees to drive endless opportunities, impacting the lives of our members and enhancing community vitality.

Salary

The estimated salary range for this position is $103,793.30 - $138,917.48, accompanied by a progressive benefit package.

Job Description

As a Salesforce Marketing Cloud Business Analyst, you will lead marketing efforts within the marketing cloud. You will work closely with the Marketing team and Salesforce Marketing Cloud Admin to implement automation strategies, execute communications, and audit campaigns. Your responsibilities will include writing business requirements, managing the backlog, and system enhancements. Additionally, you will analyze metrics, report on KPIs, and identify areas of opportunity. Key Responsibilities:
  • Implement automation strategies and execute communications.
  • Audit and refresh marketing communications in collaboration with the Communications Director.
  • Lead the implementation of new Salesforce Marketing Cloud technologies.

Required Skills and Qualifications

This role requires a Bachelor's degree in marketing or business, with at least five years of work experience. A minimum of three years of work experience with Salesforce Marketing Cloud, preferably in a credit union or financial services organization, is also necessary. Experience with writing professional communications, project management, and agile methodologies is a plus. The ideal candidate should have strong interpersonal skills, proficiency in PC software programs, and the ability to prioritize large, detailed project requirements and schedules. They must also be willing to work additional hours as demanded by the workload and the credit union's rapidly changing competitive environment.

Benefits

GreenState Credit Union offers a diverse and inclusive work environment, providing equal opportunities for growth and development. Our progressive benefit package includes a competitive salary range, comprehensive health insurance, retirement plans, and paid time off.

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