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Creative Content Specialist

2 months ago

Denver, Colorado, United States Propeller Full time
Job Overview

Propeller is dedicated to revolutionizing the earthmoving industry by minimizing inefficiencies and maximizing productivity through innovative mapping solutions. Our cutting-edge hardware and software enable clients to capture precise 3D representations of their work sites via drone technology. With a global footprint of over 50,000 sites utilizing our smart survey solutions, we empower teams to effectively map, measure, and manage site operations.

Your Role
We are in search of a talented and experienced Copywriter to enhance our vibrant marketing department. In this role, you will take charge of the marketing editorial calendar at Propeller. Collaborating with various experts across the organization, you will create, review, and publish authoritative technical content. Your contributions will be instrumental in bringing our brand vision to fruition, driving demand generation, and facilitating sales discussions. You will be key in setting stylistic guidelines, educating internal teams on best practices, and ensuring consistency across all content.

Key Responsibilities:

  • Develop an integrated editorial calendar aligned with our brand strategy, detailing content topics, resources, and timelines. Collaborate with Sales and Customer Success to create impactful enablement materials.
  • Oversee content projects from conception to launch, ensuring timely delivery without compromising quality.
  • Work closely with subject matter experts to produce authoritative content that educates and engages our target audience, positioning Propeller as a leader in the market.
  • Manage Propeller's content style guide, serving as the authority on brand voice and tone, ensuring it is regularly updated and promoted internally.
  • Edit and proofread content for grammatical accuracy, style consistency, and factual correctness.
  • Seamlessly transition between various formats, from concise advertising copy and video scripts to detailed technical documents and whitepapers.
  • Create high-quality, engaging, and SEO-optimized content, including blog posts, articles, case studies, whitepapers, ebooks, infographics, videos, and social media content.
  • Collaborate with the Digital Marketing Manager to enhance Propeller's social media presence, optimizing content for search engines to boost organic traffic.
  • Act as both a content creator and project manager for global agency and freelance content production as required.
  • Analyze content performance metrics, leveraging data to enhance content effectiveness.

Your Qualifications:

  • A Bachelor’s degree in marketing, communications, journalism, or a related field, along with 3+ years of relevant experience. Proven experience as a Copywriter is essential, particularly in creating technical content for diverse audiences.
  • Adept storyteller with the ability to engage and resonate with the audience.
  • Possess an ownership mindset, capable of strategic thinking and generating innovative content ideas that meet high-quality standards.
  • Strong project management and organizational skills, with a track record of meeting deadlines. Familiarity with tools like Asana and Trello is preferred.
  • Solid understanding of content marketing principles, strategies, and best practices.
  • Proficient in WordPress and other content management systems (CMS).
  • Ability to work collaboratively in a team environment and effectively incorporate feedback to enhance content quality.

Preferred Qualifications:

  • Experience in content creation within the construction industry and/or familiarity with GIS, geospatial, or GPS technologies is a significant advantage.

Benefits:

  • Comprehensive medical, dental, and vision coverage.
  • Generous paid vacation policy with no accrual or carryover limits.
  • Employee stock options.
  • Budget and time allocated for professional development.
  • Participation in our mentorship program.
  • Monthly allowance for phone and/or internet expenses.
  • Paid parental leave policies.
  • Flexible work arrangements with necessary equipment provided for remote work.

The salary range for this position is competitive and reflects the market standards for this role.