Strategic Marketing and Media Insights Leader
7 days ago
Bimbo Bakeries USA, the largest baking company in the world, is seeking a skilled Marketing and Media Analytics Manager to join its team. This role will play a crucial part in the company's marketing transformation journey, focusing on building a strong media measurement system and driving business growth through data-driven insights.
About the Role
This position requires a strategic thinker with expertise in A/B testing, Marketing Mix Modeling, and digital marketing. The ideal candidate will have a deep understanding of media performance analysis, test design, and execution. They will be responsible for managing multiple data sources, including retail sales data sets and media performance data from various platforms. This includes analyzing media/marketing performance across key levers (channel, tactic, audience, geography, etc.) to inform testing backlog and form recommendations about opportunities to improve marketing and media performance.
The successful candidate will lead analytical elements of marketing test design, define test methodology, and select appropriate test and control groups. They will also execute marketing test/experimentation measurement and analysis, translating and interpreting marketing testing data to insights and business outcomes. Additionally, they will contribute to the advancement and evolution of testing capabilities, collaborate with agency and third-party partners, and support the acceleration and advancement of BBU's marketing data ecosystem.
Key Responsibilities:
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