Business Development Marketing Specialist, Life Sciences

3 days ago


Horsham, Pennsylvania, United States LexisNexis Full time

Exciting Opportunity for Results-Driven Marketer

We are seeking an experienced marketing professional to drive new business and customer retention in the Large Law segment. The successful candidate will possess a strategic approach, excellent writing skills, and the ability to collaborate effectively with cross-functional teams.

Key Responsibilities:

  • Develop market research and messaging to drive lead generation and retention campaigns
  • Craft compelling content, including blog posts, case studies, and white papers, to engage target personas
  • Collaborate with Sales colleagues to ensure alignment on sales goals and product launches
  • Analyze marketing funnel, channel mix, and customer segmentation to optimize cost-effective pipeline acceleration

Requirements:

  • Exceptional writing skills and experience in B2B marketing
  • B.A. in Marketing, Communications, English, or related discipline; Juris Doctor or legal industry experience a plus
  • Experience with SalesForce and Pardot or other marketing automation tools
  • Familiarity with agile marketing and data-driven decision making

We offer a competitive salary of $80,000 - $110,000 per year, depending on experience, as well as opportunities for growth and development within our organization.



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