Director of Indirect Tax Product Strategy
2 weeks ago
We are seeking a highly skilled Director, Product Marketing to lead our Indirect Tax product marketing efforts. As a key member of our product marketing team, you will be responsible for developing and executing a comprehensive product marketing strategy that drives awareness, adoption, and revenue growth for our Indirect Tax solutions.
Key Responsibilities- Lead a global team of product marketers focused on Sovos' indirect tax solutions, including VAT, SUT, and e-invoicing.
- Conceive, develop, and write core product positioning and messaging, sales play development, and competitive intelligence assets.
- Partner closely with RevOps & Enablement to operationalize plays, content, and training.
- Partner with demand gen team on indirect tax campaign strategy and target audiences.
- Drive GTM org strategy on key personas, sales motions, pricing & packaging, and launches for indirect tax.
- Develop content, tools, and assets needed to generate and convert pipeline on an ongoing basis for sales.
- Partner with content marketing directors to create published research, surveys, pillar content, and demonstrations, accelerating the awareness and demand for the indirect tax products in-market and help accelerate conversion down funnel.
- Develop and own a cross-functional cadence for major product launches.
- 7+ years of experience in product marketing.
- Strong writing and storytelling skills, both as an individual contributor as well as in helping bring strong content out of your team.
- Examples in developing target persona strategies and partnering on demand generation plans with growth marketing teams.
- High comfort level working with data, especially Salesforce data, to analyze and better understand sales and product performance in-market.
- Deep experience in working cross-functionally across marketing, sales, and product management to triangulate, develop, and execute a strong GTM strategy.
- Background in tax and compliance technology is appreciated, but not required.
- Due to client contractual obligations, the successful candidate will be asked to clear a background check and drug test upon hire.
Sovos is a global provider of tax, compliance, and trust solutions and services that enable businesses to navigate an increasingly regulated world with true confidence. Our scalable IT-driven solutions meet the demands of an evolving and complex global regulatory landscape.
With more than 100,000 customers in 100+ countries, including half the Fortune 500, trust Sovos for your compliance needs. We annually process more than three billion transactions across 19,000 global tax jurisdictions. Bolstered by a robust partner program more than 400 strong, Sovos brings to bear an unrivaled global network for companies across industries and geographies.
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