Digital Marketing Director

Edovate Learning Corporation is seeking a highly skilled Digital Marketing Manager to lead its marketing efforts. This leadership role will oversee the full spectrum of marketing activities for the company and its brands, including Bridgeway Academy, Elephango, Discover, and Curriculum Express.

The successful candidate will be responsible for managing a team of marketing professionals, implementing and managing digital marketing campaigns, and ensuring that marketing initiatives are effectively executed and optimized for success.

This is a fully remote position, and the ideal candidate will have a strong track record of successfully leading and executing digital marketing campaigns, social media strategies, and event marketing initiatives.

• Manage a team of marketing professionals, including Social Community Manager, Marketing Project Manager, Graphic Design, Digital Marketing Specialist, and Field Marketing Specialist.
• Implement systems and processes to track the effectiveness of all marketing initiatives, including digital campaigns, social media activities, and event marketing.
• Analyze data from tools such as Google Analytics, HubSpot, and Google Ads to identify trends, assess campaign performance, and make data-driven decisions for optimization.
• Ensure regular reporting of key performance indicators (KPIs) to the VP of Sales and Marketing, including campaign performance, ROI, lead generation, and audience engagement metrics.

• Bachelor's degree in marketing, communications, business, or a related field. A master's degree or relevant certifications (e.g., PMP, Google Ads) is a plus.
• 7+ years of experience in marketing, with at least 3 years in a leadership role managing a team.
• Proven track record of successfully leading and executing digital marketing campaigns, social media strategies, and event marketing initiatives.
• Strong knowledge of marketing platforms and tools, including HubSpot, Google Analytics, Google Ads, and social media management tools.
• Exceptional leadership and communication skills, with the ability to manage, mentor, and motivate a diverse team of marketers.